Wholesome Sweeteners Co-Founder and CEO Nigel Willerton is once again subjecting himself to grueling, conditions all in the name of helping impoverished children around the world. On August 1, 2012, he will compete in the Ultraman Canada Triathlon, in Penticton, British Columbia. This race will last 3 days and consist of an exhausting 6.2 mile swim, 261 mile bike ride followed by a double marathon (52.4 mile run), for a total of 320 miles. As most of you know, Willerton definitely enjoys competing in these types of events but he always does so in support of an organization who works hard to help those in need.
In 2011, he joined a group of great athletes in the Run Across Ethiopia, where the group completed 10 consecutive marathons to raise money for schools in impoverished communities in the Ethiopian Highlands. All three schools have now been built! Later that year, volunteering for the C-Different Foundation, he guided a blind athlete, Brandon Adame, through the inaugural Texas Iron Man and, just a few months ago, he guided another blind athlete, Tracy Minish, through the Boston Marathon . A brutally hot day where 58 year old Tracy managed to complete the course in temperatures that caused thousands of able-bodied runners to drop out. This year he is proud to compete in the Ultraman Canada in support of Cherish Our Children International, (COCI).