Roscoe Beer Co. Expands to NYC - Food & Beverage Magazine

Roscoe Beer Co. Expands Distribution to NYC

Western Beef Supermarkets Adds Trout Town Amber Ale to its Shelves

With an aggressvie plan in place, Trout Town USA’s hometown beer company – Roscoe Beer Co. – announces the expansion of its distribution footprint. While widely distributed throughout Sullivan County, New York, the partnership with Western Beef will take the company’s flagship brew to shelves of four of its New York City stores.

“It’s always exciting when we are able to pair up with a company that understands our brand and our love for a great American pastime – craft beer,” said Tera Luty, Director of Operations for Roscoe Beer Co. “This partnership affords us the opportunity, as we grow our operations, to continue to expand our distribution in other states where Western Beef Supermarkets are located.”

Western Beef, comprised of 28 high-volume, warehouse-style supermarkets, operates stores in New York, New Jersey and Florida. Its first store opened in College Point, NY, and over the course of three decades has expanded to become the supermarket that ‘knows the neighborhood.’ Each store, through diligent research and paying close attention to their patrons, carries products specific to the local population’s ethnicity and product demands.
Trout Town Amber Ale can now be purchased at the following four Western Beef Supermarket locations: 47-05 Metropolitan Avenue, Ridgewood, Queens; 431 West 16th Street, Manhattan; 75 West End Avenue, Manhattan; and 44 Empire Boulevard, Brooklyn.

“We are excited to be the exclusive supermarket outlet for the Roscoe Beer product in the metro area,” added Tomas Foote, Western Beef Supermarkets Executive. “Our customers should enjoy the availability of this full –bodied, brewed beer from Roscoe, NY. The product has great taste and great branding. We support the culture of the company and its mission.”

Created by a small group of folks with a passion for craft beer and a deep-rooted love for their hometown of Roscoe, NY, Roscoe Beer Co. launched its flagship brew, Trout Town American Amber Ale in April 2013.
True to its name, the ale pours a deep amber color, with a clean nose, balanced hops and malt, and ends with a light citrus finish.  As a nod to tradition, this style of beer was typically brewed around New York State during the early 1900’s. Roscoe Beer Co.’s initiative is to remain true to American beer-making traditions which have evolved from their early European ancestors.

To get the most up-to-date information about Roscoe Beer Company, you can check out their website, as well as follow them on Facebook, Twitter, and LinkedIn.

Pouring onto the craft beer scene in April of 2013, the Roscoe, NY-based beer company was created by folks that enjoy the great outdoors, embrace their community and value all the wonderful things their country has to offer. Committed to offering the finest products, Roscoe Beer Co. (RBC) uses all natural ingredients to maintain and stay true to the American Beer making traditions borne from European ancestry. Their flagship brew, Trout Town American Amber Ale pours a deep amber color, with a clean nose, balanced hops and malt, and ends with a light citrus finish. With hopes to build their own brewery in the near future, Roscoe Beer Co. will continue to craft new, sessionable brews as their business continues to grow.