Michael Foods named exclusive US licensee of the Eggland’s Best brand for certain egg products across the retail, foodservice and food manufacturing markets
Michael Foods, Inc. today announced it will begin a partnership with Eggland’s Best, LLC, owner of the #1 brand in the North American retail shell egg category. Under the agreement, Michael Foods will be the exclusive U.S. licensee of the Eggland’s BestÒ brand for certain egg products across the retail, foodservice and food manufacturing markets.
Michael Foods will immediately begin producing Eggland’s Best 100% Liquid Egg Whites for retail markets. In addition, the company plans to introduce value-added, Eggland’s Best egg products for the foodservice and food manufacturing markets.
“Eggland’s Best is the #1 brand in the North American retail shell egg category and has grown at a double-digit rate for the past 17 consecutive years; growing that brand within the egg products category is an outstanding opportunity for Michael Foods,” said Jim Dwyer, Chairman and CEO, Michael Foods, Inc. “Michael Foods is committed to providing innovative solutions for our customers and to providing them with egg products that are of the highest quality. By aligning our expertise in value-added egg products with a premium brand like Eggland’s Best, both companies will be positioned for growth and expansion into new markets.”
Eggland’s Best eggs come from hens fed an all-natural, all-vegetarian diet of healthy grains. Eggland’s Best 100% Liquid Egg Whites are currently available at retail and will now be produced by Michael Foods.
Michael Foods currently produces and distributes value-added egg products for retail, foodservice and food ingredient markets. While specific plans are still in development, the company expects to introduce Eggland’s Best-branded products to the food service and food manufacturing markets in the future.
About Michael Food, Inc
Michael Food, Inc., based in Minnetonka, MN, is a producer and distributor of food products to the foodservice, retail and food ingredient markets. Its principal products are specialty egg products, refrigerated potato products, cheese and other dairy products.
For more information, visit the Michael Foods website at www.MichaelFoods.com and find them on Facebook, LinkedIn, and Twitter.