Liquor.com, the world’s largest cocktails and spirits digital publication, is proud to name Scott Hocker as its new editor-in-chief. Hocker was previously editor-in-chief of the leading digital epicurean publication Tasting Table. Prior to that, he was senior editor at San Francisco magazine, during which time the publication won a National Magazine Award for General Excellence.
Hocker joins Liquor.com at a time when the James Beard Award–winning brand is seeing immense growth as it expands its editorial scope to cater to cocktail enthusiasts and everyday drinkers alike.
“I am very excited to have Scott join our executive team as editor-in-chief,” says Kit Codik, CEO of Liquor.com. “His epicurean, drinks and lifestyle expertise align perfectly with where we’re taking the Liquor.com brand and its content. We’re continuing to complement the company’s cocktail-and-spirits foundation with an expanded lifestyle focus that extends beyond what’s in the glass to the culture and world around our audience. We currently reach several million readers per month and plan to grow significantly under Scott’s editorial leadership.”
Hocker replaces founding editor Noah Rothbaum, who has stepped down to pursue other opportunities, including the completion of a book about American whiskey due to be released in spring 2015.
Liquor.com was founded in 2009 with the mission to help consumers drink better. With the industry’s leading experts as its contributors, Liquor.com strives to educate, inspire and enable the world to better enjoy what it’s drinking, while also exploring cultural and lifestyle themes that include food, fashion, music, travel and entertaining. The brand also offers local guides for New York, San Francisco, Los Angeles and Chicago and produces DrinkWire, a curated collection of community posts from the web’s top drinks bloggers, writers and bartenders. Liquor.com boasts an advisory board of 13 of the world’s foremost bartenders and drinks experts, including Dale DeGroff, David Wondrich, Jim Meehan and more. Liquor.com’s content reaches more than 5 million consumers and top bartenders each month across its various channels.