Butterball Introduces Twelve upgraded flavors - Food & Beverage Magazine

Butterball Introduces Twelve upgraded flavors

Butterball

Butterball Introduces New Deli Product Upgrades and New FlavorBUTTERBALL® INTRODUCES NEW DELI PRODUCT UPGRADES
AND NEW FLAVOR

Premium Upgrades and New Thanksgiving Flavor Offer High-Quality Taste at Affordable Price

Garner, N.C., (May 19, 2015) – Butterball gives consumers renewed reasons to shop the deli counter this spring with the introduction of twelve upgraded flavors. As part of its deli renovation, Butterball revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor that allows consumers to enjoy the same first-class holiday taste in the deli all year long.

Each of the following renovated deli turkey and chicken items provides consumers with a premium eating experience and wholesome ingredients at an affordable price. Additionally, redesigned packaging now features consumer-preferred benefits and product certifications.

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  • Thanksgiving Turkey BreastNEW!
  • 37% Less Sodium Turkey Breast
  • Oven Roasted Turkey Breast
  • Cracked Pepper Turkey Breast
  • Mesquite Smoked Turkey Breast
  • Smoked Turkey Breast
  • Honey Roasted Turkey Breast
  • Oven Roasted Chicken Breast*
  • Deep Fried Turkey Breast
  • Buffalo Style Chicken Breast*
  • Cajun Style Turkey Breast
  • Garlic and Herb Rotisserie Style Chicken Breast*

 

All of Butterball’s reformulated deli flavors are:

  • Naturally roasted
  • American Heart Association® Certified
  • American Humane Certified™
  • Produced with no nitrates or nitrites
  • Made with natural sea salt
  • Gluten free

 

“Consumers want wholesome deli products at a reasonable value, and that’s exactly what we’re delivering,” says Michelle Lieszkovszky, deli brand manager for Butterball. “Our upgraded deli line provides consumers with a unique combination of benefits, demonstrating our continued commitment to providing higher-quality flavor the whole family will love.”