GROWTH OF KENNY CHESNEY’S BLUE CHAIR BAY RUM
CONTINUES STRONG WITH NEW VANILLA AND BANANA RUM CREAM FLAVORS
Brand also introduces 50ml bottles for sampling popular flavored rums
Nashville, TN, June 1, 2015 – Blue Chair Bay Rum continues to grow its portfolio of premium-blended rums with the introduction of two new flavors: a sweet and smooth Vanilla Rum, and Banana Rum Cream. The brand is also rolling out its first-ever 50ml bottles, featuring its popular Coconut, Coconut Spiced and Banana flavors, along with new Vanilla. The 50mls, perfect for sampling, will be in stores in June. Vanilla Rum and Banana Rum Cream are on store shelves nationwide now, just in time for summer.
New Blue Chair Bay Vanilla Rum delivers a silky melding of exotic natural vanillas and soft, delicate Caribbean rum, with a warm, lingering creamy vanilla finish. Blue Chair Bay Banana Rum Cream ideally blends fresh, ripe banana with surprising caramel and vanilla notes, brought together with Caribbean rum for a gently sweet, warm and distinctive flavor that invites you to kick back and relax, whether beachside or enjoying good times with friends.
Among featured cocktails that will showcase the new flavors is The Banana Split, a made-for-summer treat that combines new Banana Rum Cream, crème de cacao, 1 strawberry, and ice for a frozen cocktail like none other. Planning to enjoy a refreshing mojito this summer? We’ve got the perfect solution. The “Beach Bum” mixes Blue Chair Bay Vanilla Rum, simple syrup, 6-8 mint leaves, seltzer, and lime for a refreshing twist on this already refreshing cocktail.
“As the popularity of Blue Chair Bay Rum and the laid-back lifestyle it embodies continues to grow, so does our dedication to adding flavors to our portfolio for our fans to enjoy,” said David Farmer, President of Fishbowl Spirits. “These new flavor expressions and sample bottle sizes greatly expand the options No Shoes Nation members have when seeing one of Kenny’s shows, or simply hanging with friends this summer.”
Blue Chair Bay’s founder and owner, award-winning singer-songwriter Kenny Chesney, is currently on a nationwide tour supporting his latest album, The Big Revival. And Blue Chair Bay Rum, the official spirit sponsor of the tour, is hitting the road with him, hosting the Blue Chair Bay Tailgate Experience featuring specialty cocktails, and offering a full slate of samplings and hosting celebrations at bars, restaurants and retailers that pour and carry Blue Chair Bay Rum.
To learn more about Blue Chair Bay Rum and browse a full list of beach-anytime cocktail recipes, please visit www.bluechairbayrum.com, www.facebook.com/
About Blue Chair Bay Rum
Blue Chair Bay Rum, the fastest growing new company launch in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multiplatinum singer-songwriter’s Kenny Chesney’s love of the island lifestyle. Each of Blue Chair Bay Rum’s six varieties, White, Coconut, Coconut Spiced, Banana Vanilla, and Banana Rum Cream, is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 50ml, 750ml and 1.75L bottles, imported from Barbados and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced, Banana and Vanilla Rum, 26.5% ABV. Blue Chair Bay Banana Rum Cream 15% ABV. Please enjoy Blue Chair Bay Rum responsibly.