Red Robin Introduces the “Wedgie” that Gives Back - Food & Beverage Magazine

Red Robin Introduces the “Wedgie” that Gives Back

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The Gourmet Burger Authority Encourages Guests to Give Friends a “Wedgie Burger” in Support of Kindness Initiative

 

At Red Robin Gourmet Burgers, Inc. (Red Robin), it’s okay to give your friends a wedgie. To ring in the New Year, the casual dining restaurant is introducing The Wedgie™ Burger, a low-carb, 450 calorie limited-time offering stacked with bacon, guacamole, tomato and red onions on top of a 6-ounce beef patty all inside of a lettuce wedge bun. To coincide with the launch of the new Wedgie Burger, the Gourmet Burger Authority is partnering with the DUDE. Be Nice® Project and giving guests an opportunity to support the initiative by sending a “Wedgie” to their friends via an e-gift card.  Through February 7, a portion of the proceeds for each gifted Wedgie Burger will be given to the DUDE. Be Nice Project which inspires young people to build a positive community by recognizing deserving people in fun, creative and meaningful ways.

 

“Red Robin is proud to partner with the DUDE. Be Nice Project, an initiative that is very much in line with our BURGER values,” said Denny Marie Post, Red Robin’s executive vice president and chief concept officer. “While the Wedgie Burger speaks to Red Robin’s playful tone, we are serious when it comes to encouraging kind-heartedness and are excited to give our guests the opportunity to help support acts of kindness.”

 

Red Robin guests can show support by giving friends a Wedgie Burger through a pre-paid e-gift card. Red Robin will be giving a portion of the proceeds to the DUDE. Be Nice Project to help recognize community members who are inspiring positivity and encourage young people to be kind to one another.

 

For more information on The Wedgie Burger, and how to support the DUDE. Be Nice Project, visit www.redrobin.com/wedgie. To sign up for the Red Robin Royalty loyalty program, visitroyalty.redrobin.com.

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