BEKINS JOINS AMERICAN MIXERS AS NATIONAL VICE PRESIDENT OF SALES - Food & Beverage Magazine

BEKINS JOINS AMERICAN MIXERS AS NATIONAL VICE PRESIDENT OF SALES

BEKINS JOINS AMERICAN MIXERS AS NATIONAL VICE PRESIDENT OF SALES

Industry Veteran Brings Over 45 Years of Experience to New Role

Dirty Sue BrandAmerican Mixers, the parent company of Dirty Sue Premium Olive Juice, today announces the appointment of Tim Bekins as its National Vice President of Sales.

Bekins brings more than 45 years of beverage industry experience to his new role, including 36 years with Trader Joe’s. For 13 of those years he held the title of Senior Buyer for all 161 of the specialty grocer’s West Coast Stores. After TJ’s, Tim spent two and a half years, working in the same capacity for Ralph’s Grocery Company, overseeing the beverage sector for 165 stores, before moving into the supplier side of things.

“At American Mixers, we realize how lucky we are to have landed an absolute star of our industry,” said Eric “ET” Tecosky, founder and owner of American Mixers. “While Tim’s resume certainly speaks for itself, it’s what his peers in the business say about him that tells the real story. We’re thrilled to have him aboard.”

The move to American Mixers signals a new challenge for Bekins, who looks forward to the opportunity to help the Dirty Sue brand continue to grow.

Said Bekins, “This is an incredible opportunity. I’m very excited to work with Eric and the team and help build this great brand that has already been very successful and take it to the next level. The quality and consistency of all the products are outstanding.”

About American Mixers

American Mixers is the parent company of Dirty Sue – The Original Premium Olive Juice. Dirty Sue came about on an otherwise regular shift at legendary Los Angeles restaurant, Jones Hollywood. Bartender Eric Tecosky reached for the gallon jar of olives and realized it was full of olives but void of olive juice. He looked at his co-worker and asked, “How come no one bottles olive juice?” A year and countless tastings later, Dirty Sue was born. The brand was built on four tenets, called the 4 C’s of Dirty Sue: Cleanliness, Consistency, Cost-effectiveness and Convenience.

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