2016 ChefsBest® Excellence Awards for SweetLeaf® packets
Taste of SweetLeaf endorsed by professional chefs
SweetLeaf® Stevia and Organic Stevia Sweetener packets recently received ChefsBest® Excellence Awards based on their performance in an independent tasting by professional chefs and certified master tasters. The ChefsBest Excellence Award is awarded to brands that surpass quality standards established by independent professional chefs.
“SweetLeaf and Wisdom Natural Brands® are humbled to receive honors from this prestigious organization, which thoroughly vets great-tasting products,” said Carol May, President of Wisdom Natural Brands, the maker of SweetLeaf. “Our company takes great strides to bring delicious, better-for-the-body products to consumers’ tables as part of our mission to make the world a sweeter place. We continue to innovate and bring new products to market in an effort to support a variety of needs and desires in the marketplace today.”
Today’s consumers look to chefs as authorities on what tastes good, and ChefsBest Master Tasters® receive extensive training in the sensory sciences, which includes defining and discerning different notes, tastes, aromas, flavors, and textures. They are experts in comparing different products of the same category and seeing how they differ from each other and determining which product actually tastes better. During a blind taste test, the chefs try the products and define the criteria on which the numbered samples are to be judged; then they re-taste and judge each product. ChefsBest uses a scientific judging process called Sensory Attribute Quality Analysis (SAQA)™.
“Consumers tell us they associate our award with quality and superior taste,” said Lisa Liguori, Chief Executive Officer at ChefsBest. “Our sensory evaluations are independent and free from outside influence. We follow sensory evaluation guidelines to ensure that our panel of expert chefs identifies only the best-tasting product.”
For more information about SweetLeaf, visit SweetLeaf.com. For interviews with company leadership, please contact the names listed at the bottom of the release.
About WISDOM NATURAL BRANDS ®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the natural stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars and NO artificial sweeteners. The only stevia brand to be named a Top Wellness Company and to consistently win numerous global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia® Shaker jars for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SweetLeaf Stevia® Sweetener is available in both natural and QAI certified organic. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35 and 70 count packet boxes and shaker jars. SugarLeaf®, also by Wisdom, bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking. SugarLeaf has 2/3 fewer calories than sugar. SweetLeaf® Liquid Stevia Sweet Drops™ add flavor without calories or carbohydrates to favorite foods and beverages. Sweet Drops™ also have NO artificial sweeteners. SweetLeaf® Water Drops™ add delicious natural flavor to plain or sparkling water. For more information about SweetLeaf products, recipes, the new SweetLeaf cookbook, Cooking with SweetLeaf Stevia®, and more, visit ShopSweetLeaf.com.
Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Rooibos and Sympacho®, are available in tea bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.
Wisdom of the Ancients also produces Cream of Coco™, a natural, sustainable bar soap derived from Mbocaya, an edible nut grown on the Paraguayan coco tree. Cream of Coco is great for all skin types and is ideal as a face and body wash. It’s even gentle enough for hand washing delicate fabrics.
SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or at grocery and health food stores throughout the U.S. and Canada.