Bob’s Red Mill Enters Paleo Category - Food & Beverage Magazine

Bob’s Red Mill Enters Paleo Category

Bob’s Red Mill Enters Paleo Category with Grain Free, Gluten Free Baking Flour

New Paleo Baking Flour intended to meet growing demand for grain free foods

bobs red millWith an uptick in the paleo lifestyle market, Bob’s Red Mill, the leading provider of whole grain and gluten free foods for more than 40 years, has launched a new grain free baking flour blend. The new Paleo Baking Flour, which combines four simple ingredients, is now available to retailers nationwide and offers consumers a reliable grain free, gluten free flour for baking and cooking.

“After the wonderfully warm receptions of our Gluten Free 1-to-1 Baking Flour and Gluten Free All Purpose Flour, we realized folks were hungry for unique, gluten free flour blends,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill.  “That led us to create this new Paleo Baking Flour, using our popular nut flours as a base.”

The new Bob’s Red Mill Paleo Baking Flour (MSRP $13.99/16-ounce bag and $25.99/32-ounce bag) is a paleo-friendly flour made from a blend of almond flour, arrowroot starch, coconut flour and tapioca flour. Each serving offers four grams of protein and only 10 grams of net carbs.

The proprietary blend is perfectly suited to paleo pizza crusts, cakes, crackers, pancakes, flatbreads and cookies. It can also be used as a breading for meats and vegetables. Bob’s Red Mill offers recipes for all of these culinary creations on their website, making it easy for customers to bake and cook delicious, paleo-friendly foods at home.

As with all of Bob’s Red Mill’s gluten free products, the new Paleo Baking Flour adheres to strict gluten free safety standards, including being produced in a 100% dedicated gluten free facility and ELISA tested to verify gluten free integrity.

Bob’s Red Mill created this high quality grain free flour after seeing a remarkable spike in paleo-inspired living. “We are continually blown away by the popularity and demand for our nut flours—Almond Flour and Coconut Flour having been flying off shelves. With the increase in grain free baking and interest in a paleo diet and lifestyle, there was clear demand for this new alternative flour,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “Creative cooking and healthy eating are core values for Bob’s Red Mill, and this new flour fits perfectly with those values.”

Bob’s Red Mill Paleo Baking Flour is available now to retailers in cases of 4, as well as online at www.bobsredmill.com. To inquire about carrying the products, please contact the Bob’s Red Mill sales team at 800-553-2258 or sales@bobsredmill.com. For more information about the entire Bob’s Red Mill product line, please visit www.bobsredmill.com.

About Bob’s Red Mill

Bob’s Red Mill, a distinctive stone-grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains. Bob’s Red Mill, an employee-owned company, offers a diverse line of more than 400 organic and gluten free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world.  With its dedicated gluten free manufacturing facility, strict organic protocols and dedication to meeting the highest food safety standards in the country, the company has obtained its HACCP certification and is a leader in providing safe and delicious wholesome, organic and gluten free products. For more information, please visit www.bobsredmill.com. Additional information is available at www.Facebook.com/BobsRedMillNaturalFoods, www.Twitter.com/BobsRedMill and blog.bobsredmill.com.

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