Nando’s PERi-PERI, the “Most Famous Sauce You’ve Never Heard Of,” Now Spicing Up the Nation in 10,000 U.S. Supermarkets
PERi-PERi, the African Bird’s Eye Chilli Pepper, “New Craze” in Cooking
Nando’s PERi-PERi, the most popular hot sauce from England to Australia, is now widely available in over 10,000 of the nation’s biggest retailers. Safeway, Kroger, Fresh Market, Publix and many other supermarkets carry Nando’s PERi-PERi now, and Walmart recently began selling the “Most Famous Sauce You’ve Never Heard Of” in its thousands of U.S. retail locations.
It’s the latest example of a rapidly growing food trend. Peri-Peri has been described as the “newest chicken craze” by Chicago Magazine, a “supersauce” by Men’s Health, a “trending international flavor” by Food Business News and evidence of a “growing interest in heat” by McCormick’s Annual Flavor Forecast.
Chefs across America are feeling the burn. PERi-PERi is being served on sweet corn in Indianapolis, on spicy chicken wings in Harlem and, ahem, on frogs legs in Vegas. In Chicago restaurants, a full-fledged “battle peri-peri” is underway. Nando’s PERi-PERi is fueling the fire by making its PERi-PERi sauce available all over the United States.
“Some people say that this blend is addictive. We have no comment,” said Dominic McNeill, Global Marketing Director of the Nando’s Grocery Division.
Nando’s PERi-PERi sauce is packed with flavor because it is made with sun-ripened lemons, onion, a dash of garlic and blended with our special ingredient – the African Bird’s Eye Chilli pepper. PERi-PERi (Swahili for ‘pepper pepper’) is the heart and soul of Nando’s PERi-PERi and the secret ingredient behind Nando’s 1,200 restaurants worldwide. One bite, and you will be hooked.
“You can say I’m mildly obsessed. I grew up eating Nando’s pretty much every day,” said Atlanta super chef Justin Anthony, who was raised in Johannesburg and now owns and runs 10 Degrees South, Yebo, Cape Dutch and other popular Atlanta restaurants. “Nando’s PERi-PERi sauce is so versatile, with a range of flavors and heats. It really goes on everything.”
Our Restaurant Roots
Back in 1987, friends Fernando Duarte and Robbie Brozin visited a humble Portuguese eatery in the heart of Rosettenville, South Africa, to try some mouth-watering PERi-PERi-marinated chicken. They loved their lunch so much they bought the restaurant. Three decades later, there are 1,200 Nando’s PERi-PERi restaurants spread across five continents—including more than 30 U.S. locations in and around Washington, DC, and Chicago, with many more U.S. cities to come.
PERi-PERi is the hero in each of our restaurants, where millions of Nando’s fans feast on our PERi-PERi chicken, marinated for 24 hours and grilled over an open flame. But now you can take the flavor, fire and passion of PERi-PERi wherever you go.
Flavor and Fire in a Bottle
All of Nando’s PERi-PERi chilli peppers come from southern Africa. No place on earth has more perfect soil and sunshine to grow the African Bird’s Eye Chilli. At the PERi-farm, we wait till these chillies are at their reddest, fiery best. Then we handpick them, dry them and crush them. We’ve just turned chillies into PERi-PERi.
Today, Nando’s PERi-PERi is the biggest ‘hot sauce’ from Britain to Australia to South Africa. Not that we’re a ‘hot sauce’. A hot sauce burns and nothing else. Nando’s range of PERi-PERi sauces combine flavor with varying degrees of heat that will satisfy everyone from the most timid PERi-PERi beginner to fiery heat seekers. With a range of flavors, you can choose your heat before you eat!
You might call us biased (we are), but we think PERi-PERi sauce is the best thing that could happen to chicken. First-timers can be timid at first. They splash a bit on a plate and dab their finger in. Soon they are cooking chicken every night just to eat Nando’s PERi-PERi sauce.
Made from fresh ingredients, our PERi-PERi sauces contain no artificial preservatives, no artificial colors and no artificial flavors. They’re also gluten-free, kosher and suitable for vegetarians. For more information, please visit www.nandosperiperi.com/sauces, or follow us on Twitter athttps://twitter.com/NandosUSA. #PERiPERiYourChicken. To buy online, please visit http://shop.nandosperiperi.com/