Salt & Straw Celebrates National Ice Cream Day on July 17 With the #Sharethelove Campaign - Food & Beverage Magazine

Salt & Straw Celebrates National Ice Cream Day on July 17 With the #Sharethelove Campaign

SALT & STRAW CELEBRATES NATIONAL ICE CREAM DAY ON JULY 17 WITH THE #SHARETHELOVE CAMPAIGN

Redeem #sharethelove tokens for free ice cream scoops in Portland and Los Angeles, share your random acts of kindness stories on social media for a chance to win free Salt & Straw ice cream for a year

Salt & StrawOn Sunday, July 17th, Salt & Straw Ice Cream, the family-run ice cream maker known for its artisanal, chef-driven approach to the American classic, will celebrate National Ice Cream Day with the launch of the #sharethelove ice cream campaign. Inspiring the public to pay it forward–in ice cream–Salt & Straw will distribute special Salt & Straw #sharethelove tokens leading up to July 17th and redeemable for a free ice cream scoop at any scoop shop on July 17th. #Sharethelove tokens will be given away at local artisan shops, farms and restaurants that Salt & Straw has partnered with over the years. In the hopes of spreading a little needed kindness in the world, Salt & Straw encourages participants to give the gift of ice cream to loved ones, neighbors or strangers, in need of a little sweet pick me up. Leading up to the day, follow along @SaltandStraw on Instagram, Facebook and Twitter for announcements about where #sharethelove tokens will be given away. Share your stories of your #sharethelove random acts of kindness along with #saltandstraw and #nationalicecreamday, and you’ll be entered to win free ice cream for one year. Founded in 2011 by cousins Kim and Tyler Malek, Salt & Straw set out with a humble ice cream cart serving eight flavors, and a mission to be the happiest part of someone’s day. The company now counts three Portland scoop shops, three Los Angeles scoop shops, and the newly opened Wiz Bang Bar at Pine Street Market, Salt & Straw’s soft serve dessert bar serving up fresh spins on the childhood swirl, sundaes, novelties, and more.

“Since ice cream is all about happiness and can be such a great day changer, we thought National Ice Cream Day would be a great excuse to share some love and happiness and take a moment to connect with each other over something we can all enjoy together.,” says founder Kim Malek.

Over the past five years, Salt & Straw has become beloved for its handmade, small batch ice cream made using the best local, organic and sustainable ingredients. With an incredible attention to detail, every ingredient is made from scratch in the Salt & Straw kitchen, from freshly baked cookies and gooey caramel to rich ganache and Grandma Malek’s almond brittle. Creative classic flavors like Strawberry Honey Balsamic with Black Pepper and Sea Salt with Caramel Ribbons, are joined by seasonal flavor menus that rotate every four weeks. Founded to create great neighborhood places that bring people together, Salt & Straw’s strong community roots and dedication to giving back drives everything they do, from collaborating with artisans and farmers, to actively supporting local schools and raising awareness for issues like childhood hunger.

DETAILS:

Salt & Straw celebrates National Ice Cream Day with the #sharethelove campaign, inviting the public to spread a little love–ice cream love–on Sunday, July 17th. #sharethelove tokens will be distributed around the city at local artisan shops, farms and restaurants that Salt & Straw has partnered with over the years, redeemable for one free 4 oz. scoop or cone of ice cream at Salt & Straw scoop shops in Portland (including Wiz Bang Bar) and Los Angeles on National Ice Cream Day.

Leading up to National Ice Cream Day, follow along @SaltandStraw on Instagram, Facebook and Twitter for announcements about where #sharethelove tokens will be given away.

Share your stories of your stories of random acts of kindness with the hashtags #sharethelove #saltandstraw and #NationalIceCreamDay, and you’ll be entered to win free Salt & Straw ice cream for one year.

WHEN:

National Ice Cream Day, Sunday, July 17th from 10 a.m. to 11 p.m.

WHERE:

Portland and Los Angeles scoop shops including Wiz Bang Bar. Follow Salt & Straw on Instagram @SaltandStraw to learn more, and share stories about your #sharethelove experience and random acts of kindness for a chance to win free ice cream for one year!

About Salt & Straw Ice Cream

Salt & Straw Ice Cream is a family-run, chef-driven ice cream company with kitchens and scoop shops in Portland and Los Angeles that partners with local artisans, producers and farmers to serve unusually creative and absolutely delicious ice cream. Each ice cream is handmade in small batches using only all natural cream from local farms in each city. Flavors showcase the best local, organic and sustainable ingredients from Oregon and Southern California farmers and artisans as well as imported flavors from small hand-picked farms from around the world. The company started in Portland, OR serving eight flavors from an ice cream cart in May of 2011 and now has three scoop shops in Portland and three in LA along with a shop opening in the burgeoning Arts District in downtown L.A. in the coming months. Scoops of handmade, small batch ice creams, sundaes, milkshakes and floats as well as pints to go are available at each shop with an ice cream sommelier of sorts who will gladly take you through a tasting of all the flavors. Favorites, seasonal, design your own variety packs and pint club memberships are available for online purchase and can be shipped anywhere in the United States. Salt & Straw’s ice cream cart is available for catering parties and events. In April of 2016, Salt & Straw opened the Wiz Bang Bar at Pine Street Market, a soft serve dessert bar featuring fresh spins on the childhood swirl, sundaes, novelties, and, more. Follow Wiz Bang Bar on Facebook at Wiz Bang Bar and on Twitter and Instagram at @wizbangbar. Find more information at www.saltandstraw.com  or call 971-271-8168. Follow us on Facebook at Salt and Straw Ice Cream, Twitter and Instagram: @SaltandStraw.

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