MONKEY SHOULDER ANNOUNCES SEBASTIEN DERBOMEZ AS
NEW U.S. BRAND AMBASSADOR
Monkey Shoulder, the 100 percent malt Scotch whisky owned by William Grant & Sons, announces Sebastien Derbomez as the brand’s new U.S. Ambassador. In this role, Seb is responsible for bringing Monkey Shoulder’s brand story and mischievous attitude to life. Through education and activations for trade and consumers, Seb showcases the marriage of select single malts that make Monkey Shoulder perfect for mixing in cocktails.
“Seb is a talented mixologist and advocate for both Monkey Shoulder and the industry as a whole,” said RJ Whittington, Monkey Shoulder Brand Manager. “His expertise, commitment to his craft and fun-loving personality make him a perfect fit for this role. We’re thrilled to have him on the team.”
Throughout his more than 10-year career in the food and beverage industries, Seb has held various positions allowing him to hone his skills in high-end hospitality, bartending and brand advocacy. Most recently, Seb served as a Brand Ambassador for Hendrick’s Gin in the U.S. and Australia, also owned by William Grant & Sons. In that position, he developed and executed out-of-the-box initiatives and events such as the Hot Gin Punch Tournament and Bonkers Bike Activation to share the brand with consumer and trade audiences. Prior to working with William Grant & Sons, Seb was based in London where he cultivated his bartending and hospitality skills at Nobu restaurant and private, members-only clubs including The Century and The Burlington Club. A celebrated bartender, Seb has won several awards for outstanding cocktails, service and leadership including two Australian Bar Awards and a Queensland Lifestyle Award.
“Monkey Shoulder, with its versatility in cocktails, offers unique and fun opportunities to push the boundaries of Scotch whisky. I’m excited to work with bartenders and consumers through playful and inventive initiatives to share the ways Monkey Shoulder is revolutionizing cocktail culture,” added Seb Derbomez.
For more information, please visit www.MonkeyShoulder.com.
About Monkey Shoulder:
With an eye-catching bottle and intriguing name, Monkey Shoulder has created a stir as the Scotch that leaps out from the whisky crowd. Monkey Shoulder is a marriage of selected 100 percent malt whisky from Speyside, Scotland. It is crafted in small batches to achieve a smoother, richer taste. The 86 proof (43% ABV) whisky is made from 100 percent malted barley – not a drop of grain is used – and aged exclusively in first-fill Bourbon barrels for exceptional smoothness. On its own, Monkey Shoulder is smooth and rich, but this versatile whisky is made for mixing. Visit www.MonkeyShoulder.com.
About William Grant & Sons:
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 11 times over the past 16 years.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, Art In The Age, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.