Bulletproof Releases New Product, FATwater - Food & Beverage Magazine

Bulletproof Releases New Product, FATwater

Bulletproof Releases New Product, FATwater , for Increased Energy, Hydration and Brain Function

New Enhanced Water from Makers of Bulletproof Coffee Replenishes and Refuels

Bulletproof TM, makers of Bulletproof TM Coffee and other performance enhancing and nutrition products, announced today the release of its newest fat-enhanced beverage, FATwater TM. FATwater is a combination of deionized water, Brain Octane® oil and B Vitamins that unlike other enhanced waters uses fat for sustainable, steady energy versus sugar.

Like the brand’s famed recipe for Bulletproof Coffee, the brand’s signature Brain Octane oil puts the fat in FATwater. Extracted from the most potent part of the coconut, Brain Octane oil puts your brain on full blast without weighing you down.  FATwater is pure, deionized water mixed with micro droplets of Brain Octane oil, B vitamins and natural sweeteners for a hydrating energy boost without stimulants or sugar.

FATwater Details:

15 calories

Sugar free

Available in Lemon, Pineapple and Grapefruit

Fortified with B Vitamins

Non-GMO, vegan

“FATwater’s unique formula provides energy unlike any other enhanced water, without giving you a sugar spike that essentially destroys your healthy habits for the day,” says Dave Asprey, CEO and founder of Bulletproof.

“Since we released Bulletproof Coffee to the public, we’ve been working to develop products that allow consumers to get those same benefits in ways that are practical and convenient. We’re incredibly excited to add a product to the functional beverage category and give consumers something different they can feel good about.”

Available today, FATwater can be ordered at http://www.bulletproof.com/coffee-drinks/fatwater and will be rolling out at retail locations nationwide later this year.

About Bulletproof  Founded by biohacker, bestselling author and Bulletproof Coffee creator Dave Asprey, Bulletproof is dedicated to providing the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer.  Resources include #1 ranked radio show and podcast Bulletproof Radio, the New York Times bestselling book THE BULLETPROOF DIET, documentary feature film MOLDYThe Bulletproof Executive blog, and more. Twitter: @bulletproofexec  Instagram: @bulletproofcoffee  https://www.bulletproofexec.com

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