IPA Trends Continue While Approachable Beers & Stouts Make Big Jumps in Popularity According to BeerBoard Study
- Of note: Pushing the popularity numbers are the brewers at Bell’s, Lagunitas, Samuel Adams, Goose Island, Deschutes, and Harpoon.
- Top mover: Samuel Adams Rebel Grapefruit IPA was the style’s biggest mover (+91%).
- Against the grain: The biggest climber was Angel City IPA, which climbed 189 positions to land at #33 on the style chart.
- Of note: The category growth was driven by the brewers at Firestone Walker, Kona, Deep Ellum, and Southern Prohibition.
- Top mover: Southern Prohibition Suzy B was the style’s biggest mover (+99%). It was also the biggest climber, moving up 18 positions to come in at #4 on the style chart.
- Against the grain: Deep Ellum’s Dallas Blonde was up 71% and moved to the #3 overall American Blonde.
- Of note: The brands that drove the growth in this category were Lagunitas Little Sumpin’ Sumpin’, Boulevard Unfiltered Wheat, and Bell’s Oberon.
- Top mover: Samuel Adams Nitro Whilte Ale was the style’s biggest mover (+94%).
- Against the grain: Atwater Dirty Blonde from Detroit climbed 15 positions on the list and was poured 80% more in Q4 2016 than in Q4 2015.
- Top mover: Onyx Coffee Stout was one of the fastest climbers over the past year, moving up 12 positions and growing by 89%.
- Against the grain: Obsidian Stout from Deschutes climbed nine positions and was up 90% over the same period in 2015.
BeerBoard monitors over 50,000 draft lines and 35,000 products through its Integrated Beer Management and Guest Display System. Installed at thousands of client locations, its services include SmartBar, which generates pour data and trend-driven analytics, BeerBoard Display, a digital consumer-facing menu display, BeerBoard Menu, automated print and website menus, and a consumer mobile application. The company services high profile independent groups and major chain clients throughout North America, including Buffalo Wild Wings, Hooters, Applebees and BJ’s Restaurant & Brewhouse.