DEAN & DELUCA ANNOUNCES LAURA LENDRUM AS PRESIDENT - Food & Beverage Magazine

DEAN & DELUCA ANNOUNCES LAURA LENDRUM AS PRESIDENT

DEAN & DELUCA ANNOUNCES LAURA LENDRUM ASPRESIDENT DEAN & DELUCA MARKETS AND GLOBAL RETAIL

DEAN & DELUCA, the world’s leading purveyor of fine food, announced today Laura Lendrum as President DEAN & DELUCA Markets and Global Retail. Lendrum comes to the iconic New York brand with over twenty years of experience in the luxury industry, leading retail, wholesale and e-commerce for acclaimed luxury brands such as Ralph Lauren, Gucci – America and Yves Saint Laurent.

For DEAN & DELUCA, Lendrum will be responsible for shaping the culinary empire’s overarching brand vision and identity.  Lendrum will oversee DEAN & DELUCA’s overall strategic direction, management and execution of both domestic and global retail markets.

“Similar to luxury fashion retail, DEAN & DELUCA sets the highest standard by offering its customers unique and diverse products. Whether you need  a Mauviel copper pan, 25-year-old barrel-aged balsamic vinegar, or the ingredients for cooking the best Wagyu beef sliders, DEAN & DELUCA provides the magic of discovery by offering shoppers the best products from around the world and locally. I look forward to elevating DEAN & DELUCA’s presence for years to come in this ever-changing food retail landscape,” said Laura Lendrum.

“DEAN & DELUCA focuses on delivering a luxury lifestyle experience,” said Sorapoj Techakraisri, Chief Executive Officer of PACE Development Corporation, the parent company of the DEAN & DELUCA brand and markets worldwide. “Laura Lendrum comes to us with a wealth of knowledge in luxury retail and will lead DEAN & DELUCA in creating the ultimate luxury shopping experience both online and in our stores in the U.S. and across the world.”

“Laura brings a New Yorker’s energy, passion and leadership to our company in a time of growth and retail challenge,” said DEAN & DELUCA Chairman Charles Finch. “She has digital and in-store innovation expertise. DEAN & DELUCA shoppers are looking to make their lives substantially simpler. Meeting their needs will include a mix of digital and physical solutions.”

Lendrum will implement a fresh digital strategy across DEAN & DELUCA’s multiple platforms which includes the brand’s website, social media channels, and mobile applications – catering to today’s tech savvy shoppers. She will also focus on the evolution of DEAN & DELUCA’s private label as well as the expansion of the culinary brand in other cities across the United States.

About DEAN & DELUCA:

Founded in 1977, DEAN & DELUCA has grown into a multi-channel retailer of gourmet foods, wines and kitchenware with operations throughout the United States including Charlotte, Kansas City, Georgetown, and St. Helena and international licenses abroad.  Additional information can be found at http://www.deandeluca.com