Introducing Chobani Smooth, the Brand’s First-Ever Non-Greek Yogurt - Food & Beverage Magazine

Introducing Chobani Smooth, the Brand’s First-Ever Non-Greek Yogurt

Chobani Brings Craftsmanship to Classic American-Style Yogurt with Chobani® Smooth

Company’s first-ever non-Greek yogurt recipe gives consumers what they’ve been missing: classic yogurt made with real fruit and only natural, non-GMO ingredients

Chobani LLC, maker of America’s #1 Greek yogurt brand and the second largest overall yogurt manufacturer in the U.S., is revolutionizing the dairy aisle once again with Chobani® Smooth, the company’s first foray into non-Greek, classic yogurt.

“As a food maker, it’s important to me that we’re giving families across America better options that are delicious and accessible,” said Hamdi Ulukaya, Founder and CEO, Chobani. “With Chobani® Smooth, we’re bringing craftmanship back to traditional yogurt with a product that has less sugar and more protein than most of the options out there and no artificial sweeteners or flavors. This is what Chobani has stood for since day one, and now we’re giving people a delicious, natural option in another section of the dairy aisle.”

Over half (58%)i of other traditional yogurts in the dairy aisle today contain artificial sweeteners and/or artificial flavors, making Chobani® Smooth truly unique—and needed. Last year alone, nearly 2 million households left that categoryii because they could not find options that were right for them—namely a product that’s affordable, has less sugar and is made with only natural ingredients.

Chobani® Smooth is a delicious, low-fat (1-1.5%) classic yogurt with 25% less sugar and twice the protein of other traditional yogurts.iii Chobani® Smooth is made by lightly straining the yogurt to keep the protein that’s naturally found in milk—using a unique blend of live and active cultures and probiotics—without the tart taste and thicker texture typically found in strained yogurts. The yogurt is then blended with natural ingredients and real fruit or vanilla, depending on the flavor. Like all of Chobani’s products, Chobani® Smooth is made with only natural, non-GMO ingredients, real fruit, live and active cultures, and fresh milk from cows not treated with rBST.iv

Chobani is the leading Greek yogurt brand in the U.S. accounting for 38% of all Greek yogurt sales.v The launch of Chobani® Smooth follows other successful product launches by the company, including Drink Chobani™ in 2016, the company’s first delicious, portable protein for smooth sipping, and Chobani “Flip”™ in 2014, which has been heralded as one of the fastest-growing innovations in the U.S. dairy aisle.

Building on this momentum, Chobani is supporting the new launch of Chobani® Smooth with disruptive packaging, targeted couponing, in-store support and a robust campaign across PR, digital and social channels.

Quick Facts About Chobani® Smooth

Made with Only Natural, Non-GMO Ingredients

  • Blended low-fat (1-1.5%), creamy yogurt with real fruit
  • 25% less sugar than other traditional yogurtsiii
  • 2x more protein than other traditional yogurtsiii
  • No artificial ingredients

Delicious Taste

  • Five popular flavors: Peach, Strawberry, Vanilla, Blueberry and Black Cherry
  • Smooth and creamy texture
  • Mild taste, not tart

Packaging, Variety & Availability

  • Available in grocers nationwide starting in June
  • Sold as convenient pack of two (5.3 ounces) cups
  • Colorful billboard packaging placed in traditional yogurt section of dairy case
  • MSRP: $1.79

For more information on Chobani, its beliefs, values and products, visit www.chobani.com.

About Chobani
Maker of America’s No. 1–selling Greek yogurt brand and the second largest yogurt manufacturer in the U.S., Chobani, LLC, was founded on the belief that people have great taste—they just need great options. Chobani produces high-quality authentic yogurt made with only natural, non-GMO ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives a portion of its annual profits to charities worldwide through the company’s charitable foundation. In 2017, Chobani was recognized by Fast Company as one of the top 10 most innovative companies in the world. All Chobani products—including Chobani® Greek Yogurt, Chobani® Smooth, Chobani “Flip”™, Drink Chobani™, Chobani Tots®, Chobani Kids® and Chobani Simply 100®—are kosher certified, contain five live and active cultures and are made with milk from cows not treated with rBST.iv Chobani products are available nationwide in the U.S., Mexico and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.