The Only Original Alfredo Sauce is Now Available for Purchase for the First Time Ever
Head to Zabar’s New York or Order Online for National Delivery
Specialty Food Association’s 2017 sofi™ Awards New Product Award Winner in the Pasta Sauce Category
Good food typically has a great story behind it and Fettuccine Alfredo has a saga. It includes Hollywood starlets, JFK, a million copycat recipes and the story is still going. More than a century since the dish’s creation, the Only Original Alfredo Sauce is now available for purchase at Zabar’s in New York and online at http://www.alfredo1914.com/.
Russell Bellanca, son of famed restaurateur Guido Bellanca and former owner of New York’s Alfredo 100 is now bringing the first official Original Alfredo sauce to consumers. This is the very first time the creators of Fettuccine Alfredo, who have operated restaurants in the United States since 1977, have offered this sauce for home cooks. The refrigerated, all-natural sauce makes it possible for anyone across the country to create an authentic bowl of Fettuccine Alfredo from New York to Rome and everywhere in between. The sauce is available for purchase online at http://www.alfredo1914.com/ and ships nationwide in packs of four ($68.28), six ($102.42) and eight ($135.56). It is also sold individually at Zabar’s New York ($14.99) per 14-ounce container.
The story begins with Alfredo di Lelio in 1914 when he opened his namesake restaurant, Alfredo, in Rome. While di Lelio served Roman classic dishes, it was his Fettuccine Alfredo that drew the crowds. di Lelio had first created the sauce in 1908 for his wife who lost her appetite following the birth of their first son. When he debuted it at the restaurant, it was prepared tableside, creating a decadent and rich dish by emulsifying fettuccine noodles with melted butter and finely grated parmigiano. Fettuccine Alfredo quickly became ‘the dish’ of Rome, and American stars passing through the Italian capital made sure to include Alfredo’s restaurant on their trip. Alfredo and his fettuccine became world famous, delighting the likes of John F. Kennedy, Jr. with his signature pasta sauce. Today, the sauce and Alfredo’s restaurants are still synonymous with a pair of golden utensils, which originated after the pair was gifted to Alfredo in 1927 by Douglas Fairbanks and Mary Pickford. The American actors enjoyed the original Fettuccine Alfredo on their honeymoon in Rome and presented the restaurant with a solid gold fork and spoon engraved with the words “To Alfredo the King of the Noodles.” Once Hollywood gave its golden seal of approval, American cooks and cookery publications eager to capture the famous pasta sauce tried to replicate his recipe.
di Lelio kept his cherished recipe under wraps but diners swore the sauce contained heavy cream. It isn’t until now that we learn what’s really in the famous sauce — there isn’t a drop of heavy cream in sight! Unlike other grocery store sauces with a laundry list of ingredients, the Original Alfredo has just four top quality ingredients: Parmigiano Reggiano, salted butter, olive oil and cultured skim milk. The fresh and decadent sauce must be refrigerated, as the ingredients are of the highest quality. When preparing at home, let the sauce come to room temperature for 30 minutes before use. One container is recommended per one pound of pasta. Preparation is simple — boil a pot of fresh fettuccine pasta until al dente (following pasta package instructions). Remove the pasta and toss with Alfredo Sauce. In order to reach your desired consistency, add a few tablespoons of the pasta water to thin the sauce. Serve immediately.
The Original Alfredo Sauce recently took home the New Product Award in the Pasta Sauce Category in the Specialty Food Association’s 2017 sofi™ Awards competition; it was elected by a national panel of 62 specialty food experts from 3,000 entries across 39 categories.
Today, guests can still enjoy a plate of Alfredo’s Fettuccine at Ristorante il Vero Alfredo in Piazza Augusto in Rome, but now they can savor the authentic dish in their own home.