1800 Tequila Partners with Fashion Designer Waraire Boswell

1800 Tequila Partners with Fashion Designer Waraire Boswell to Launch “Refined from the Raw”

Boswell creates a formal suit made from raw, recycled materials to be debuted on the red carpet at July’s major sports achievement awards

1800® Tequila, named after the year it was created and made with 100% blue agave, has partnered with fashion designer Waraire Boswell to create a sophisticated and red carpet ready suit made entirely out of raw materials. Entitled “Refined from the Raw”, the collaboration will be worn by a surprise professional basketball star on July 12th in LA at the major annual athletic achievement award show.

In the spirit of the 1800 Tequila “Just Refined Enough” campaign, the sophisticated three-piece capsule suit comprised of trousers, shirt and jacket are made of raw and repurposed fabrics, refined by Waraire’s creative vision and experienced hand.

  • The trousers feature art inspired brushstrokes and intersecting swaths of color that artfully reference the contemporary edgy camouflage trend
  • The shirt, sourced from photography curtains made from Cupro, a regenerated cellulose fiber derived from standard cotton, has a soft refined touch resembling silk.
  • The red carpet-worthy jacket is made from the lightweight and breathable material from a space program parachute – a nice juxtaposition of a raw material being made into a polished look

Making this suit was such a unique experience for me, taking everyday materials and creating a red carpet ready suit. The juxtaposition between these two concepts are the epitome of being Just Refined Enough, said designer, Waraire Boswell. “I felt a connection to 1800 Tequila by way of the three values that adorn each bottle’s crest: hard work, passion and honesty. These exact same values are of utmost importance to me, because it is through them that I found success while remaining true to my creative origins – just refined enough. I sought to capture this energy when creating this suit, while also creating a means to share fashion as cultural commentary.”

Waraire was selected by 1800 Tequila for his unique story – one centered on the three values that they both share: hard work, passion and honesty. As a rising designer, his height was a limiting factor in his ability to find off the rack clothing that worked for his frame.  This forced his hand to source materials from unlikely places and molded Wariare’s unique design sensibility. Eventually Waraire found his calling in his origins and began making his own suits from scratch, a skill he learned from his mother. Standing at almost 6’8”, Waraire learned to build contemporary fit for any body type, paving his way as a future bespoke designer. Over the years he has designed clothes for Will Smith, Ellen DeGeneres, Lawrence Kasdan, Oliver Stone and Pharrell Williams, in addition to athletic luminaries such as LeBron James, Kobe Bryant, DeAndre Jordan, Kevin Love and many others.

The 1800 Tequila and Waraire collaboration is produced by Uproxx, and will be unveiled with a three-part video series with behind the scenes footage of the making of the suit by renowned designer Waraire Boswell.

The 1800 Tequila and Waraire collaboration is produced by Uproxx, and will be unveiled with a three-part video series with behind the scenes footage of the making of the suit by renowned designer Waraire Boswell.

The three-part making of the suit video series will launch the campaign starting on July 7, 2017.

For more information please visit www.1800tequila.com

About 1800® Tequila
Named after the year created, 1800 Tequila is made from 100% Weber blue agave — aged for 8-10 years and harvested at its peak. 1800 Tequila is double distilled for a smoother, cleaner flavor and is made from a special selection of white tequilas blended together for added complexity and character. The result is a premium tequila with a smooth, more interesting flavor. The clean, balanced taste with hints of sweet fruit and pepper is perfect sipped neat, on the rocks, as a shot or in a cocktail. 1800 Tequila is recognized for its iconic bottle, the trapezoidal shape of the bottle being reminiscent of the Mayan pyramids found throughout Mexico. The 1800 Tequila portfolio includes Silver, Reposado, Añejo, Milenio, Coconut and 1800 Colección®, an extra añejo tequila that is released periodically in highly limited quantities. 1800 Tequila is available nationwide at most exclusive bars and retailers.