PepsiCo and VOSS Water Of Norway today announced a multiyear agreement enabling PepsiCo’s foodservice division to distribute ultra-premium sparkling and still VOSS artesian water throughout the United States in select channels, including fine dining restaurants and luxury lodging.
The agreement, effective December 2017, adds an ultra-premium water to PepsiCo’s growing portfolio of zero and low-calorie beverages while granting VOSS access to the strength and scale of PepsiCo’s distribution network.
“PepsiCo Foodservice meets consumer demand for extraordinary food and beverage experiences when they are away from home by leveraging the best that PepsiCo has to offer, including ultra-premium options,” said Anne Fink, President, PepsiCo Global Foodservice. “As the bottled water category continues to grow, we are thrilled to add VOSS to the portfolio of beverage options we can offer our valued foodservice partners and make available to consumers.”
“PepsiCo has a strong distribution system with selling and execution capabilities that have the power to expand our foodservice footprint,” said Jack Belsito, CEO of VOSS Water of Norway. “This new partnership will enable us to service occasions that will grow VOSS consumption frequency.”
In addition to distribution in foodservice channels, the agreement also includes limited distribution in retail locations in select states throughout the United States.
About VOSS Water Of Norway
VOSS bottled water comes from an artesian spring on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste. Recognized for its distinctly iconic bottle design, VOSS is available in both still and sparkling, including three new flavored sparkling choices, in the finest hotels and restaurants and more than 50 countries worldwide. To learn more, visit www.vosswater.com.
VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality.
PepsiCo (NYSE: PEP) products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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