Unavoo Food Technologies LTD, a growing innovative start up and developer of HEYLO, that recently completed an investment by ED&F Man, one of the world’s oldest and largest sugar merchants and part of the MAN Group the largest international publicly traded hedge fund company, announce the new head of marketing and strategy is Lilach Bar-Tar.
Lilach Bar-Tal has an extensive knowledge and experience with strategic planning, consumer research, marketing strategy and campaign execution, all attributes that are vital for early stage startups. Most recently, Lilach Bar-Tal was Head of Retail Marketing in Bank Hapoalim for 13 years, in which she held several senior key positions and planned and executed numerous successful and innovative moves.
Unavoo Food Technologies LTD developed the revolutionary new sweetener, HEYLO, which is a real alternative to sugar that is truly delicious, 100% natural, and has no texture or taste trade-offs. Their formula is an advanced yet simple breakthrough that is patented, and created with just 2 natural ingredients.
Bar-Tal is joining Unavoo’s management team and will be responsible for marketing HEYLO’s products to both the private consumers and to large food, beverage and food service companies that will use HEYLO in their own products and/or recipes.
Yuval Maymon, Founder and CEO of Unavoo, says there is a great value and opportunity with Lilach Bar-Tal joining the team. “In the last few months senior executives and technology experts joined Unavoo, and this is an indication of their belief in the huge growth potential we have,” says Yuval Maymon. “Unavoo is building managerial and technological infrastructure for the coming years that will enable us to become the leader in this segment, as an innovative, disruptive, moral company around the world. Unavoo’s mission is to transform the health and well-being of the world’s consumers through better ingredients.”
“During Lilach Bar-Tal’s tenure at the bank she led revolutionary, innovative and hard to execute processes and projects, which resulted in real change both internally and in consumer’s attitudes,” says Ronen Stein, Deputy CEO, Head of Retails Division in Bank Hapoalim. “Bar-Tal’s contribution to the bank was very wide. I wish Lilach a great success at her new position and based on the personal experience with her I’m sure that Unavoo got a true superstar to join their team”.
“Moving from the biggest bank in Israel to a small startup is unconventional,” says Lilach Bar-Tal. “This shows the deep faith I have in Unavoo’s value proposition and its managerial team. I found in Unavoo a great product, innovational spirit and the right team spirit. All those together made it very easy to make the decision to join.”