Business owners know the power of music. That’s why they play it. Most everywhere you go, you hear strains of pop, country, rock, jazz, hip-hop, Latin and every other genre-bending style in between. But music not only attracts customers to increase business in bars, restaurants and other establishments, it attracts donors and can be a powerful tool when it comes to helping to raise funds for people in need.
Songwriters, whose job it is to keep their customer/fans happy, know the value of giving back to them. One example includes BMI’s annual Los Producers charity event which has been a joint venture with Rebeleon Entertainment for the past seven years. The live music gala serves the purpose of raising money for several worthy causes and features performances from the year’s Latin GRAMMY singer/songwriter nominees and Latin music trendsetters. The 2017 event, which was held at the BMI-licensed Hard Rock Café on the Las Vegas Strip, had the Latin music industry at large joining forces to raise funds for three very important charities: St. Jude Children’s Research Hospital, which advances cures, and means of prevention, for catastrophic pediatric diseases through research and treatment; the Luis Fonsi-supported Help Me Rebuild La Perla Foundation to help rebuild the historic town of La Perla in the heart of Puerto Rico; and the Kate del Castillo-supported Los Angeles En Mexico Foundation, which strives to help those affected by the recent earthquake in Mexico.
Considered to be one of the hottest tickets of Latin GRAMMY week, November’s Los Producers was no exception. The star-studded show included performances by the year’s Latin GRAMMY nominees Luis Fonsi, COASTCITY, Debi Nova, Diamante Eléctrico, Flor de Toloache, Jon Secada, Mau Y Ricky, Andres Torres, Mauricio Rengifo, Santiago Cruz, Sofia Reyes and Tommy Torres. Latin pop duo Ha Ash, GRAMMY and Latin GRAMMY winner Sebastian Krys, Los Publishers, Rosalía, Gabriel and the all-star band featuring Lee Levin, Doug Emery, Juan de Dios, and Adam Zimmon also performed. In addition, DJ Mr. Pauer provided a powerful set throughout the festive evening, while Emmy-winning TV host and radio personality Carlos Alvarez and Emmy-winning TV host and producer Pili Montilla donated their emcee talents. There were also several sponsors who generously provided help including Kmart, Univisión, Warner/Chappell Music, Inc., Full Sail University, LOUD, Sony ATV, Peermusic, Talento Uno, Lurssen Mastering, Gibson, Universal Music Latin Entertainment, Seitrack US and The Hideout Recording Studio.
Delia Orjuela, BMI Vice President, Creative, Latin Music, had this to say about the effect music can have during difficult times: “Music is a powerful tool that can be used to impact people’s lives in a positive way, this event, which raised more than $58,000, grants us the platform to do so.”
When you look at all the ways music is used, is there any wonder that it’s one of our most valuable resources? For more information on how to ensure its creation and license the music that helps your business sound great, visit bmi.com.
“Photos courtesy of JC Olivera for BMI & Rebeleon Entertainment”