Celebrated Chef And Tv Personality Aarón Sánchez Partners With Cocina
Led By Media Industry Veteran Emiliano Saccone
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With a commitment to elevating Latin food and lifestyle to rock star status, media industry veteran Emiliano Saccone and celebrated chef and TV personality Aarón Sánchez have joined forces to create Cocina, a mobile-first destination celebrating the best of Latin culture.
With a fresh voice and bold look currently missing from the burgeoning online food scene, Cocina, brings a cinematic experience to food through original videos, fresh recipes and intriguing stories that offer an unprecedented perspective on the Latin food culture.
“We’re a team of passionate food lovers and storytellers that embrace the Latin lifestyle and with CocIna, we’re bringing it to everyone,” said Emiliano Saccone, CEO, Cocina. “By making millions fall in love with Latin food already, Aarón is the definition of what Cocina stands for. Through captivating videos and compelling stories, we’re inviting everyone to join our table.”
“Our approach is simple… To inspire audiences with beautifully shot content that is authentic, innovative, and approachable. Cocina celebrates Latin culture through highlighting the diverse cuisines and stories that connect people around the world.” said Aarón Sánchez. “I love that so many have become passionate about eating, cooking, entertaining and discovering – as a chef, that motivates me every day to continue creating recipes that everyone can make and enjoy.”
Aarón Sánchez is an award-winning chef, TV personality, cookbook author and philanthropist. He is the chef/owner of Mexican restaurant Johnny Sánchez located in New Orleans. Sánchez is also a judge on Fox’s hit culinary competition series “MasterChef” and has co-starred on Food Network’s “Chopped” and “Chopped Junior.”
Emiliano Saccone was the President of MundoFox, Fox’s Spanish language broadcast TV network in the US, as well as President and Head of Global Content Development for FOX International Channels, where he worked for almost two decades. He’s also previously held positions as COO of FAV Network, a digital-first multiplatform targeting millennials. To establish its distinctive cinematic style, Cocina has pulled together an exciting group of filmmakers including Emma Tammi and Henry Jacobson. The duo has a proven track record at producing and directing critically acclaimed shorts and documentaries. Injecting spice and passion into the online food video culture, Cocina content includes recipes for mouthwatering dishes. Next up will be series that celebrate Latin food culture as well as up and coming chefs.
About COCINA (www.wearecocina.com)
We love food and we are incredibly excited to bring you even more amazing recipes, riveting stories from Latin countries and culture, and highlight local chefs and personalities with contrasting backgrounds. Pull up a chair, relax, and get ready for the first bite—the food is on us.