Tecate® Light is introducing a new 7-oz bottle 20-pack to its range of premium imported beer package options. This summer, consumers can beat the heat with this perfect-sized 7-oz bottle, that offers just the right amount of crisp and refreshing Tecate® Light to enjoy before their celebrations heat up. Launching in June 2018, this new pack will be available to consumers in Arizona, Texas, New Mexico and select areas in California.
“Consumers know there’s nothing worse than beer that doesn’t stay perfectly chilled while you’re enjoying it, especially when it’s hot outside,” says Gustavo Guerra, Tecate Brand Director at HEINEKEN USA. “The 7-oz bottle contains the perfect amount of beer to drink for all your upcoming summer celebrations. Available in a 20-pack, it’s perfect for at home parties and gatherings all season long.”
Import growth is driven primarily by Mexican imports which are growing +10% and is the only segment showing double-digit growth trends year over year since 20121. With 7-oz bottles becoming more relevant, Tecate hears consumers loud and clear, and looks to capitalize on this trend. “In our key markets nationwide, the Mexican import 7-oz package is growing +9% and is outperforming total beer 7-oz packages1,” says Guerra. “The new packaging is a relevant proposition for warmer climates and meets the needs of many on-premise accounts and events that lead to increased sampling opportunities. Plus, the convenient smaller size is perfect for outdoor occasions and other social gatherings.”
The launch of the Tecate Light® 7-oz 20 pack will be supported by features and displays across the grocery channel, dynamic and engaging POS in both English and Spanish, on-premise sampling events, and halo support from television advertising. With Tecate Light drinkers having a higher repeat purchase rate versus Mexican Imports overall, retailers who stock the new package will see incremental sales and profits all summer long.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.