William Grant & Sons is pleased to announce the appointment of Sebastien Derbomez to the role of U.S. National Ambassador for Hendrick’s Gin. In this post, Sebastien (also known as Seb), is responsible for bringing the unusual and curious Hendrick’s Gin brand world to life while engaging directly with consumers, media, and the trade. As National Ambassador, Seb will also be overseeing Hendrick’s Gin’s eclectic group of four additional Ambassadors ensuring the brands unique message is effectively translated to both consumers and the trade.
Hailing from the South of France, Seb started his career in the beverage industry 14 years ago in London at the prestigious Nobu restaurant and then in many “members only” clubs. In 2007, he took his talents and cocktail shakers to Brisbane & Sydney, Australia and during his time there, won several awards for outstanding cocktails, service, and leadership including two Australian Bar Awards and a Queensland Lifestyle Award.
Seb’s journey with William Grant & Sons began in 2012 where he successfully represented the company’s whiskey brands for one year. The following year, he was appointed the Hendrick’s Gin Ambassador covering Australia and then continued his ambassadorship in the U.S. Most recently, Seb was the U.S. Ambassador for Monkey Shoulder, the blended malt Scotch whiskey owned by William Grant & Sons. After a fruitful year with Monkey Shoulder, Seb is happy to be back where his journey began: with Hendrick’s Gin.
“I am honored to rejoin the Hendrick’s team and take on a new role as Hendrick’s Gin National Brand Ambassador,” says Derbomez. “I look forward to working with the incredible group of Ambassadors as we share the unusual and curious Hendrick’s Gin with even more people.”
Alongside his responsibilities as the National Hendrick’s Gin Ambassador for the U.S., Seb is passionate about traveling the world to discover new cultures and has always been fascinated by tribal culture and rituals – he has even spent time with aboriginals in Australia and the natives of Tanna Island. Seb is constantly on the hunt for the most unusual locations to enjoy cocktails; even atop Mount Yasur, an active volcano…
About Hendrick’s Gin
HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of eleven botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Handcrafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 15 years ago, it has gained widespread acclaim and received numerous awards, including a Double Gold medal in the 2014 Fifty Best Gin Awards; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99. Please enjoy the unusual responsibly. For further information, visit www.hendricksgin.com.
About William Grant & Sons
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 11 times over the past 16 years.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, Art In The Age, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.