America’s Best Racing today announced a multi-year partnership with Belle Premium American Vodka (Belle), establishing the American-made, American-owned brand as the first-ever “official vodka” of America’s Best Racing (ABR), a multimedia fan-development and awareness-building platform initiated by The Jockey Club and designed to increase the profile and visibility of North America’s best Thoroughbred racing events with a primary focus on the sport’s lifestyle and competition.
As part of the collaboration, Belle will become the presenting title sponsor of select feature content appearing at AmericasBestRacing.net, including a Belle Vodka victory cocktail, Saratoga lifestyle content, Belle’s Best Bets of the Weekend, and a hat/fascinator of the month. Additionally, Belle vodka will be the presenting title sponsor of an ABR Wired digital video feature to be distributed by AmericasBestRacing.net, ABR’s YouTube channel, Twitter and Instagram accounts, and Facebook page as well as at NBCSports.com.
“We’re very pleased to announce this multi-year partnership with Belle, a premium American-made, American-owned vodka,” TJC Media Ventures President Stephen B. Panus said. “America’s Best Racing and Belle vodka both share a passion for the sport and lifestyle of Thoroughbred racing, and we couldn’t be more excited to make Belle the official vodka of America’s Best Racing.”
“We could not be more thrilled about our new partnership with America’s Best Racing. Personally, as a Virginian, nothing would please me more than to see this relationship flourish. After all, in America, both distilling and Thoroughbred racing and breeding began in the Old Dominion,” said Townsend “Towny” Lunsford, founder and president of Old Dominion Spirits Co. “From our logo right down to our mascot, Belle ’n Tonic (a 3-year-old filly racing at Laurel Park), we are proud and honored to connect our premium American vodka with America’s Best Racing and the passionate fans of this beautiful sport.”