A new marketing partnership announced today between GP PRO’s Dixie® brand and Sterno® Delivery, a Sterno Products division, aims to significantly impact the growing home food delivery market. The partnership stems from increasing consumer demand for off-premise dining combined with heightened concerns among consumers and foodservice operators over off-premise food safety and quality.
Off-premise dining is a well-documented and popular trend within the restaurant industry. According to food industry research group Technomic, food delivery is projected to grow 12 percent per year over the next five years. Already, the group notes that 86 percent of consumers use off-premise services at least monthly. But not all food travels well, which can affect its safety and quality. Through cross-promotion of the two industry-leading brands’ products within the restaurant delivery space, the Dixie and Sterno Delivery marketing partnership can help create a better, safer delivery experience.
“Consumers are enjoying delivered meals at unprecedented rates, and they justifiably expect their off-premise dining experience to replicate their on-premise dining experience, particularly as it relates to the temperature, texture, and taste of their food,” said Alec Frisch, vice president of Foodservice for GP PRO, a division of Georgia-Pacific. “We believe that by incorporating Dixie and Sterno Delivery products into their delivery process, operators can help ensure a better, safer experience for consumers who enjoy their meals away from a dining establishment.”
Added David Amirault, vice president of Marketing with Sterno Products, “Sterno Products and GP PRO both have long histories of developing innovative products that help maintain food-safe temperatures, food quality, and food integrity. By partnering, both Sterno Delivery and Dixie are elevating our commitment to improving the delivery experience for consumers and operators alike.”
The marketing partnership between Dixie and Sterno Delivery will help drive market awareness of each brand’s reliable and reputable delivery products within the self-delivery restaurant space, including limited-, quick-, and full-service establishments, and promote the benefits to be gained by using Dixie disposable containers inside Sterno Delivery insulated food carriers. The partnership currently comprises existing Dixie and Sterno Delivery products, although the brands anticipate developing new product innovations in the future.
“As we think about how our brands can create value together, we would be remiss in not leveraging our respective legacies of product innovation to develop new solutions for the industry,” said Amirault.
About Sterno Products
Headquartered in Corona, Calif., Sterno Products is the leading manufacturer and marketer of portable food warming products and creative table lighting solutions for the hospitality and consumer industries. The product line includes insulated food carriers, wick & gel chafing fuels, butane, butane stoves & accessories, liquid & traditional wax candles, catering equipment and lamps. For over 100 years, the iconic “Sterno” brand has been synonymous with quality canned heat. The heritage of reliability and innovation continues today, as Sterno Products continues to bring to market new products that give foodservice industry professionals and consumers greater control over food quality and décor. Sterno Products is a division of The Sterno Group, a subsidiary of Compass Diversified Holdings (NYSE:CODI).
About GP PRO
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the worlds leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products, and related chemicals. The company operates approximately 200 facilities and employs approximately 35,000 people directly and creates nearly 92,000 jobs indirectly. GP PRO, a division of Georgia-Pacific, manufactures and sells well-known brands like ActiveAire®, Angel Soft® Professional Series, Brawny®, Compact®, Dixie®, Dixie Ultra®, enMotion®, and Pacific Blue™. GP PRO products meet restroom, foodservice, and break room needs for office buildings, healthcare, foodservice, high traffic, lodging, retail, and education facilities, plus a wide range of industrial and manufacturing facilities in North America. For more information, visit: gppro.com.