John Rich Celebrates One Year Anniversary of Redneck Riviera Whiskey - Food & Beverage Magazine

John Rich Celebrates One Year Anniversary of Redneck Riviera Whiskey

 Redneck Riviera surpassed all goals for debut — becoming a national brand in under a year

John Rich and Eastside Distilling (NASDAQ: EAST) hosted a party for distributors, retail partners, media and team at Mt. Richmore to celebrate the one year anniversary of Redneck Riviera Whiskey (RRW).  Since its February 2018 launch, RRW has become a national brand as Rich executed a firestorm of activity including 65 in store signings, 12 military base signings, landing in over 4500 retail outlets, and hundreds of interviews.  Most importantly, the brand has provided over 40 scholarships through their partnership with Folds Of Honor.

For more on Redneck Rivieria, please visit www.redneckriviera.com

Check out the sizzle reel with highlights from the year’s promotion run

About Redneck Riveria:
John  Rich’s  Redneck  Riviera  is  a  privately  held  lifestyle  brand  that  celebrates  America’s  hard-working  men  and  women.  Built  for  people  who  live  to  turn  up  the  music  and  have  fun  with  friends  and  family,  Redneck  Riviera  is  America’s  ‘Work  Hard,  Play  Hard’  brand  that  offers  something  for  everyone  who  likes  to  rock  the  red,  white  and  blue  all  year  long.  Launched  in  2014,  the  brand  brings  these  values  to  life  through  footwear,  apparel,  hospitality,  food,  spirits  and  licensed  products  in  a  variety  of  categories.  The  brand  has  expanded  its  reach  with  the  opening  of  honky-tonk  bar  Redneck  Riviera  Nashville  on  Nashville’s  famed  lower  Broadway.  The  brand  also  includes  food  and  spirits  with  Redneck  Riviera  Jerky  and  Redneck  Riviera  Whiskey  in  partnership  with  Eastside  Distilling,  Inc.  A  portion  of  proceeds  from  both  of  these  products  sold  goes  to  Folds  of  Honor,  a  non-profit  organization  that  provides  educational  scholarships  to  children  and  spouses  of  fallen  or  disabled  members  of  the  military.  More  information  can  be  found  at  www.redneckriviera.com.

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