Redneck Riviera surpassed all goals for debut — becoming a national brand in under a year
John Rich and Eastside Distilling (NASDAQ: EAST) hosted a party for distributors, retail partners, media and team at Mt. Richmore to celebrate the one year anniversary of Redneck Riviera Whiskey (RRW). Since its February 2018 launch, RRW has become a national brand as Rich executed a firestorm of activity including 65 in store signings, 12 military base signings, landing in over 4500 retail outlets, and hundreds of interviews. Most importantly, the brand has provided over 40 scholarships through their partnership with Folds Of Honor.
For more on Redneck Rivieria, please visit www.redneckriviera.com
About Redneck Riveria:
John Rich’s Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. The brand has expanded its reach with the opening of honky-tonk bar Redneck Riviera Nashville on Nashville’s famed lower Broadway. The brand also includes food and spirits with Redneck Riviera Jerky and Redneck Riviera Whiskey in partnership with Eastside Distilling, Inc. A portion of proceeds from both of these products sold goes to Folds of Honor, a non-profit organization that provides educational scholarships to children and spouses of fallen or disabled members of the military. More information can be found at www.redneckriviera.com.