Iconic Brand Reimagined: Novecento Opens Fourth Location in South Florida - Food & Beverage Magazine

Iconic Brand Reimagined: Novecento Opens Fourth Location in South Florida

Novecento, the beloved Argentinean hotspot, with locations in Brickell, Aventura and Key Biscayne is now open at CityPlace Doral. The brand has unveiled the concept’s new look and feel, along with a refreshed and invigorated menu. Acquired by SuViche Hospitality Group in July 2017, the brand-wide innovation efforts are reflected in the new restaurant, but still hold true to Novecento’s heritage. To reimagine the menu, the team tapped world-renowned chef and partner Jaime Pesaque, whose resume includes stints at El Celler de Can Roca, the opening of Pacifico in Milan and his critically acclaimed restaurant Mayta and 500 Grados in Peru.

Created after extensive research and travel through Mendoza and Buenos Aires in Argentina, the menu is a cultural blend of Mediterranean influences along with the culinary creativity that has fueled Argentina’s cuisine and their mastery of meats. The use of fresh ingredients and open fire grilling techniques renders a menu that is refined yet approachable. “Novecento is an iconic and a beloved brand, so our vision is not to redefine but to revitalize it. We think loyal fans will be happy with what we have in store and new guests will find much to love,” says Aliosha Stern, SuViche Hospitality Group founder.

The menu is divided into simple categories: Primer Tiempo (First Course), Parrilla (Grill), Segundo Tiempo (Second Course), Provisiones(Sides) and Masas (Homemade Pastas). The restaurant boasts a Mate Cart; a beautiful mobile station featuring an earthy selection of yerba mate, a traditional Argentinian herbal tea known for having the strength of coffee and the health benefits of tea; and a Wine Dispensing Systemwhich allows diners a wide variety of wine options including higher quality wines all available in different pour sizes.

Primer Tiempo dishes include a variety of items such as Stracciatella ($15) with cherry tomatoes; Pulpo a la Brasa ($19); Filet MignonCarpaccio ($15); and Albondigas ($13). From the Parrilla, entrees offer an array of selections like the Entraña (Skirt Steak); Vacío (Flap Steak); Costilla (Slow-Cooked Bone in Short Rib); Ojo de Bife (Ribeye); Gaucho (36 oz. Bone-In Ribeye); Lomo (Filet Mignon); Branzino(European Bass); and Pollo (Half Boneless All-Natural Chicken). To complement the Parilla, exceptional Provisiones include charred broccolini, sautéed spinach, sautéed vegetables, shrooms, creamed spinach, truffle fries and grilled kabocha squash. Dive into the Segundo Tiempo, and homemade pastas with dishes such as Risotto de Mariscos ($27) calamari, octopus, paprika, arborio rice and parmesan; or handmade ravioli Calabaza ($18) a squash and smoked almond filled ravioli with brown butter and sage; or the ravioli Funghi ($21) filled with mushroom and ricotta served with creamy truffle sauce; and the Gnocchi Gratinado ($17) with homemade ricotta gnocchi, and au gratin Parmesan sauce.

In addition to the new dishes, Novecento has debuted a marvelous new cocktail program, featuring over a dozen pours, while still offering all the classics. The diverse lineup inspired by Argentinian ingredients includes the Kilombo ($11) with Campari, grapefruit, lemon and beer; the Mate Mule ($11) with yerba mate-infused vodka, lime, ginger, basil and rosemary; and What’s the Dill ($12) with gin, dill-infused Dolin Blanc, lemon and cracked pepper. For a perfect after-dinner indulgence, the Sweet Surrender ($13) features rum, biscotti and dulce de leche. Guests can also enjoy a tableside experience of yerba mate prepared fresh – flavors include Traditional, served hot or cold; Citrus, served cold and a boozy option made with Gin, grapefruit Mezcal, pineapple Vodka and lemon. Also available is a specially curated wine list with premium selections from Argentina as well as worldwide.

Novecento Doral also offers their sprawling Happy Hour program seven days a week from 3PM to 8PM. Happy Hour revelers have lots to celebrate with a special Happy Hour cocktail menu, which includes $6 drinks. In addition, enjoy great promotions such as Wine Tuesdays offering 50% off wine every Tuesday; Pasta Wednesday with $11 pasta selections, and $8 Johnny Walker Black every Friday.

Not to be missed is the fabulous new brunch menu available Saturday and Sundays. The a la carte brunch is a delicious mix of classics and new favorites, inspired by the brand’s Argentine roots. Think Kale Benedict topped with a tangy house-made yogurt hollandaise; Salmon toast – strips of smoked salmon layered atop smoked eggplant aioli and griddled Sullivan Street bread; Steak & Eggs with filet mignon “bites” tossed with a shallot cream and served with charred tomatoes and an unbelievable stack of Bacon Pancakes – three perfectly rendered buttermilk pancakes layered with candied bacon shards, dressed with bacon-infused maple syrup and topped with a scoop of whipped cream. Brunch-goers can also enjoy $20 bottomless libations like Bloody Mary’s, Sparkling Rosé, Mimosas, Sangria, Heineken Draft and Mahou Draft.

Saladino Design Studios has brought the team’s vision to life – in a brand-new 5,000 square foot venue awash in rustic charm, featuring copper accents and natural wood finishes. An open wine cellar is located on the second floor while the interior space offers diners old-world charm in an airy and bustling space. The restaurant features ample indoor and outdoor seating, including a main dining room with seating for up to 120 guests, a bar area with seating for 60 guests and 90 outdoor seats for those wishing to dine al fresco. For a more intimate dining experience, patrons can select the private dining room which offers seating for up to 40 guests.

Novecento Restaurants are located in Aventura, Brickell and Key Biscayne. Novecento Doral is now open at CityPlace Doral, 3450 W 83 Avenue, Suite 137 (Hours: Monday through Thursday from 11:30AM to 11PM; Friday from 11:30AM to midnight; Saturday from 10AM to midnight; and Sunday from 10AM to 11PM.) For more information, please visit www.novecento.com.

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