Topgolf to Launch its First Virtual Entertainment Experience, ‘Topgolf Lounge’ - Food & Beverage Magazine

Topgolf to Launch its First Virtual Entertainment Experience, ‘Topgolf Lounge’

Global sports entertainment leader Topgolf® today announced its first Topgolf Lounge, set to officially open outside Seattle, Washington later this year. This Topgolf Lounge will serve as the entertainment epicenter of the stunning new “Kirkland Urban” mixed-use complex overlooking Lake Washington.

A gathering place for friends, Topgolf Lounge will be the ultimate bar and gaming experience, intended to connect people in meaningful ways. Expanding Topgolf’s traditional venue footprint into urban areas, each Topgolf Lounge will feature live sports on massive flat screens, industry-leading Full Swing simulators with a broad selection of virtual games, lively music and locally curated dishes, hand-crafted desserts and cocktail selections. Topgolf Lounge will provide a premium, modern esthetic with comfortable lounge seating, all designed to promote unforgettable experiences.

“Entertainment choices are evolving at the speed of technology and the Topgolf Lounge concept is on the forefront of the ‘eatertainment’ movement,” said Ron Powers, president, Topgolf Lounge. “Topgolf Lounge guests will be blown away by our incredible bar, massive outdoor patio space and interactive sports games, making them feel like they are actually playing live. We are entertaining a myriad of partnership concepts across the nation, to bring this concept to life.”

Designed to be iconic, engaging and a sensory delight to social seekers — the virtual gaming is powered by Topgolf Swing Suite Technology, with every bay featuring cutting-edge golf and interactive sports simulation. The 7,761 square-foot location boasts four public hitting bays and a private, VIP bay for special events and celebrity guests who are expected to frequent the Topgolf Lounge. As an extended effort to expand consumer accessibility, Topgolf Lounge locations will be strategically placed in densely populated areas in which larger, full-sized Topgolf venues aren’t sizably feasible.

For more information on Topgolf Lounge, please visit https://topgolf.com/lounge.

About Topgolf
Topgolf is a global sports entertainment community creating great times for all. With a worldwide fan base of nearly 100 million, Topgolf prides itself on its special blend of technology, entertainment, food & beverage, and the inherent good that can be accomplished when people from all walks of life come together.

The original brand expression of this togetherness is the Topgolf venue. These multi-level complexes feature high-tech golf balls and gaming, climate-controlled hitting bays, a renowned menu, hand-crafted cocktails, corporate and social event spaces, music and more. The 53 U.S. venues, including four international venues, entertain more than 17 million Guests annually.

Beyond the venues, Topgolf fits seamlessly into the lives of our engaged community with emerging brands such as Topgolf Swing Suite, a luxury simulator experience; Toptracer, real-time golf ball tracking as seen on TV; Toptracer Range, bringing the tracing technology to driving ranges around the world; and WGT, the world’s largest digital golf audience. As a growing lifestyle brand, Topgolf has also launched new ways to engage and delight our Guests through original content series, pop up social experiences like Topgolf Crush, and through our Nashville concert hall, The Cowan.

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