PepsiCo STUBBORN SODA Innovation Announcement - Food & Beverage Magazine

PepsiCo STUBBORN SODA Innovation Announcement

Continuing with its unwavering commitment to consumer-centric innovation, STUBBORN SODA — a line of craft sodas in unique flavor combinations created by PepsiCo — unveiled new aluminum can packaging to meet the needs of today’s foodservice operators and restaurant guests. Previously offered in glass bottles, the three flavors in cans unlock growth in on-premise occasions as well as off-premise channels, like on-demand delivery and catering. STUBBORN SODA continues to be available on fountain, with a comprehensive portfolio of eight flavors.

Today’s operators are faced with the unique challenge of serving people across multiple channels, and this brings new considerations across packaging and delivery. As consumer expectations rise around sustainable business practices and consumption, aluminum cans offer not only seamless delivery, but take into consideration its impact on the environment.

An internally incubated niche brand anchored in consumer empathy and insights, STUBBORN SODA’s continued innovation brings the scale and service of PepsiCo to both small operators and national enterprises. The new operator-facing ads highlight STUBBORN’s unapologetic commitment to serving up flavorful beverages with exceptional ingredients.

“Honoring our brand ethos ‘It’s Good To Be Stubborn,’ the new packaging innovation and accompanying ad campaign are a testament to our promise to bringing best-in-class, design-forward and growth-driving innovation to operators everywhere,” said Scott Finlow, Chief Marketing Officer, PepsiCo Foodservice. “STUBBORN SODA has a loyal fan base that loves the great taste and high-quality ingredients in our drinks, and with these cans, we’re excited to give our fans the opportunity to have their STUBBORN SODA when and where they desire.”

First launched in 2015, STUBBORN SODA’s line of crafted sodas come in eight bold and unexpected flavor combinations on fountain: Black Cherry with Tarragon, Citrus Hibiscus Orange, Agave Vanilla Cream Soda, Classic Root Beer, Lemon Berry Acai, Pineapple Cream Soda, Draft Cola and Draft Cola Zero Sugar. Of these, the three flavors available in cans are Black Cherry with Tarragon, Agave Vanilla Cream Soda and Classic Root Beer. Formulated with Fair Trade Certified Cane Sugar (except Draft Cola Zero Sugar), the brand offers a unique flavor-forward soda experience that appeals to consumers looking for great taste and high quality ingredients.

The new cans will be unveiled at the National Restaurant Association Show in Chicago on May 18-21, 2019. For more information about STUBBORN SODA, visit www.stubbornsoda.com.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

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