The indulgent ingredient that has taken the baking world by storm is now available at a Walmart near you: BAILEYS Original Irish Cream Baking Chips. The baking chips are a collaboration between baking powder icon, Clabber Girl, and BAILEYS®, the makers of the world’s best-selling cream liqueur.
The baking chips, which first launched on Amazon in November 2018 and quickly became the #1 New Product in the ‘Baking Chocolates, Carobs and Cocoas’ category, sold out within 48 hours of launch. Since then, regional retailers have added this exciting baking innovation to their baking aisles. Walmart is the first retailer to add it for distribution nationwide, just in time for the start of fall baking season.
To show the diversity of what bakers can do with the product, Clabber Girl has created two free digital cookbooks, which combined feature more than 40 recipes utilizing the popular baking chips. These cookbooks can be downloaded at www.clabbergirl.com.
BAILEYS Original Irish Cream Baking Chips will retail at Walmart for $2.98 per bag.
About Clabber Girl Corporation:
Clabber Girl Corporation is the manufacturer of Clabber Girl® Baking Powder, the #1 retail baking powder brand in the nation. For more than 150 years, Clabber Girl has earned the trust of home cooks and culinary professionals alike. Today, Clabber Girl is more than just baking powder; it is a leader in the food industry. Recently, it has expanded its product offerings to include a broader range of cooking and baking ingredients, creating a stronger presence in retail, foodservice and industrial markets. Clabber Girl is a subsidiary of B&G Foods, Inc. (NYSE: BGS). For more information, please visit www.clabbergirl.com
About B&G Foods:
Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods’ diverse portfolio of more than 50 brands you know and love, including Back to Nature, B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell’s, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.