Lay's Flamin' Hot Dill Pickle RETURNS...Permanently - Food & Beverage Magazine

Lay’s Flamin’ Hot Dill Pickle RETURNS…Permanently

One of Lay’s most popular limited-edition flavors, Flamin’ Hot Dill Pickle, is returning on Monday, September 9, as a permanent addition to the Lay’s flavor portfolio — bringing with it a sneak peek of the all-new Lay’s packaging design, including a can’t-miss bold purple bag that’s a taste of more to come from the iconic brand later this month.

First introduced as part of Lay’s innovative music-inspired flavor campaign, Turn Up the Flavor with Bebe Rexha, Lay’s Flamin’ Hot Dill Pickle went viral earlier this year and immediately became a fan-favorite. The unique combination brings together Frito-Lay’s iconic Flamin’ Hot® flavor with a mix of tangy Dill Pickle to create a unique & delectable flavor unlike any other.

Other important details…
* Suggested retail price: $3.49 for a 7.75 oz. bag
* Availability: Nationwide beginning Monday, September 9

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