The Newest Fall Flavor From Lay's Is...NOT Pumpkin Spice Latte... - Food & Beverage Magazine

The Newest Fall Flavor From Lay’s Is…NOT Pumpkin Spice Latte…

The new Lay’s packaging that looks as good as it tastes warrants a new flavor to celebrate: Lay’s Grilled Cheese & Tomato Soup, a classic fall comfort food in potato chip form. The robust flavor delivers a dynamic combination of tomato taste and buttery cheese with underlying creamy and toasted notes, reminiscent of one of America’s favorite homemade meals…all in one bite.

Lay’s Grilled Cheese & Tomato Soup will hit shelves nationwide on October 21 — and will be available for a limited time only.

No coincidence…Monday, October 21 is also when Lay’s launches its “Gotta Have Lay’s” campaign at, inviting fans to upload a photo of themselves with the new packaging design for a chance to win free Lay’s for a year. With five winners/day for more than a month — 200 winners total — that’s more than 10,000 bags of free Lay’s potato chips to share.

  • Newest Lay’s flavor: Lay’s Grilled Cheese & Tomato Soup
  • Suggested retail price: $3.49 for a 7.75 oz. bag
  • Availability: Nationwide beginning Monday, October 21 (for a limited time only)
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