Prowein 2020: World's Largest Order and Networking Platform for Wine and Spirits Sector - Food & Beverage Magazine

Prowein 2020: World’s Largest Order and Networking Platform for Wine and Spirits Sector

For the upcoming ProWein, International Trade Fair for Wines and Spirits, about 6,900 exhibitors from around the globe are expected making it the world’s largest and most important trade fair for wines and spirits — a must attend event for international buyers from the retail, hospitality, hotel and import/export sectors. “With almost every relevant product represented, ProWein is the world’s largest order platform for this field. Just as important, it offers an indispensable range of networking opportunities for all players in the wine and spirits industry,” explained Bastian Mingers, Global Head Wine & Spirits and Director ProWein. “The Who’s Who of the international sector will come together for three trade fair days in Düsseldorf to maintain existing business relationships and establish new ones. There is also an ancillary program of tastings and seminars to expand the horizons of even the most experienced trade visitor.” ProWein will take place from March 15 — 17, 2020 at the fairgrounds in Düsseldorf, Germany.

As in the past, the largest contingents of exhibitors will come from Germany, France, Greece, Italy, Austria, Spain and overseas nations such as Argentina, Chile and the U.S. The range of wines will be complemented by presentations from nearly 400 international spirits producers – from large international brands to small artisanal producers. The long-running “Champagne Lounge” is also a visitor magnet. Nearly 50 champagne producers will present French savoir vivre in form of fine bubbles in Hall 12. “Our special exhibitions, theme worlds and central tastings have served as pillars of Prowein’s success over the years, as has the comprehensive program of events,” noted Bastian Mingers. The “same but different” craft product show in Hall 7.0 will feature over 120 manufacturers of craft spirits, craft beer and cider from 24 countries. With an open bar available for focused tasting, the exhibit has developed in just two short years into one of the hallmarks of the ProWein experience. The same applies to Organic World in Hall 13: with more than 40 exhibitors, it supplements the already-comprehensive organic wine presentation at ProWein. The special exhibitions are rounded out by the MUNDUS VINI tasting in hall 17 and the “Packaging & Design” zone in hall 13.

New in 2020: Finding products quickly with Bottlebooks
With so many products on display, trade visitors have asked for a helpful tool to organize their searches for individual products and product groups. A new cooperation between ProWein and Bottlebooks provides just that. Exhibitors can enter their wines, spirits, craft spirits, beers and ciders into an online database before the start of the trade fair. This makes it easy for visitors to find in the ProWein database exactly the product groups they are looking for.

ProWein 2020: Focus on climate change
Climate change is playing an increasingly disruptive role in the wine industry — and ProWein 2020 will address this topic. Rising temperatures, longer dry phases and extreme weather represent both risks and opportunities for winegrowers around the world. ProWein Trend Scouts Stuart Pigott and Paula Redes Sidore will provide insights into how the wine world is reacting to climate change. Their moderated tastings will be held March 16 and 17 from 6:00 — 7:00 pm at the Forum in Hall 10. Among the topics they will explore: How are winegrowers reacting to changing weather conditions and coping with higher temperatures and longer dry spells? Are vine portfolios changing in the winegrowing regions affected by climate change? The Business Report, prepared by ProWein for the third time in cooperation with Geisenheim University, will also focus on this topic. Dr. Simone Loose, director of the institute in Geisenheim, will present key insights from the business report at the ProWein Forum.

Three other wine trends will also be highlighted: “Just a Spoonful of Sugar” describes the trend in classic wine regions (including Neusiedlersee, Tokaj, Sauternes and Mosel) to produce more dry white wines. “Sparkling Wines — From Prosecco and Pet Nat to Pignoletto, from Charmat to Methode Ancéstrale” reflects the rising quality of alternatives to classic bottle fermentation. “Wine 2.0” will explore crossover wine products, such as cannabis wines, beer wines and wines aged in whiskey barrels.

There will also be cutting-edge trends in the spirits and craft beer segment as well, such as spirits from Asia for the 2020 Olympic Games in Japan. ProWein’s online magazine is available at www.prowein.com, with in-depth information on these subjects, exhibitor information, the latest findings from the Business Report (as of mid-November 2019), facts about the various special exhibitions and the program of events for exhibitors (as of January 2020).

For further information on visiting or exhibiting at ProWein 2020, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail:info@ttitravel.net; www.traveltradeint.com

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