Halewood Wines & Spirits, the U.K.’s fastest growing independent alcoholic drinks company, has appointed Winebow to distribute its latest two brands to be launched in the United States — Crabbie’s Yardhead Single Malt Scotch Whisky and Peaky Blinder Irish Whiskey. Both brands will be available effective March 1.
“We are pleased to be working with Winebow in the U.S., and with their industry expertise, there’s no doubt that both Yardhead and Peaky Blinder will soon become brands that everyone wants to experience,” says Jorge Gutierrez, Managing Director – Americas & Caribbean at Halewood.
“We value the enthusiasm and industry relationships they offer and are proud to be their partners for these brands. Their strength will ensure there’s a national footprint for each brand immediately,” Gutierrez added.
Both Yardhead and Peaky Blinder have unique personalities and are sure to stand out on a back bar or retail shelf. Yardhead Single Malt Scotch Whisky is a Highland malt that breaks the scotch mold. It’s laid back and not pretentious. With a suggested retail price of $24.99, it will resonate with a younger brown spirits drinker eager to explore the world of single malt scotch whisky. The Peaky Blinder Irish Whiskey is a brand named after the original Peaky Blinder Gang — a rogue urban street gang based in Birmingham, England. The gang existed from the end of the 19th century through the beginning of World War Ⅰ. The rough gang sprang from the harsh economic conditions of working-class Britain and was made up of mostly young men from the lower to middle-classes, many of Irish heritage. Peaky Blinder will be priced at $18.99. Both Yardhead Single Malt Scotch Whisky and Peaky Blinder Irish Whiskey are available in the 750 mL and 1L size.
“We are extremely proud to announce this partnership with Halewood Wines & Spirits,” said Richard Driscoll, Executive Vice President, Supplier Relations at Winebow. “Their team and track record of quality distillates and innovation align perfectly with the goals and growth trajectory of our company. These spirits embody the intention, quality, and price-to-value ratio that we are known for with our partners and consumers in market.”