Silk creates programs to support coffee shops and baristas during crisis - Food & Beverage Magazine

Silk creates programs to support coffee shops and baristas during crisis

Danone North America, a purpose driven food & beverage company with a portfolio of dairy and plant-based foods and the parent company over America’s No. 1 plant-based beverage brand Silk, knows how challenging this time is for the coffee shop community.

Coffee shops are currently shuttered or have limited service due to safer-at-home and social distancing orders. To help support the Denver and Boulder communities — home of Silk — Danone North America is pledging its support for coffee roasters with a local coffee giveaway.

Silk has a division of products used in coffee shops around the country called the Silk Barista Collection. Starting Friday, May 15, the public can help support five local coffee shops — and give the gift of coffee to a friend! — with Silk Barista Collection’s “Silk Coffee Date Giveaway”

How it works:
* Follow @SilkBaristaCollection on Instagram
* Tag a @friend in the comments with you whom you’d like to have a virtual coffee date and make sure to use #SilkCoffeeDateGiveaway
* The first 375 qualifying consumers will be selected to receive a bag of coffee from a Colorado roaster — and one for their friend! — bringing the joy of sharing coffee straight to your home.
Silk Barista Collection is supporting the following local roasters: Sweet Bloom, Middle State, Amethyst, Huckleberry, and Boxcar. The brand has committed to gift $15,000 worth of coffee, with all funds going directly to the shops.

In addition to its support of local roasters, Danone North America is also working to support the coffee community with a new project that partners with baristas to collaborate and receive design & branding input.

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