Bush Brothers & Company, maker of BUSH’S®, the leader in branded bean-based food, is partnering with global brand extension licensing agency, Beanstalk, to extend the brand into complementary food categories as part of its commitment to providing consumers with healthy and great tasting food options.
A family company dating back over 100 years, BUSH’S BEST® has remained a family-friendly, comfort food brand with a focus on quick, convenient and delicious canned beans. Complementing last year’s launch of BUSH’S® “Better For You” snacks, the new partnership will help Bush Brothers & Company further expand its product offerings as consumers increasingly look for more plant-based food options.
Categories available for licensing include refrigerated entrees, side dishes and dips; hummus; burritos; and chili, among others.
“We look forward to working with Beanstalk and extending our brand into categories that celebrate our bean heritage and quality focus,” said Stephen Palacios, SVP of Marketing and Innovations.
Allison Ames, President and CEO of Beanstalk, said, “We are delighted to work with BUSH’S BEST®, the most trusted brand in beans. With a growing trend toward more plant-based and bean-based foods, BUSH’S® new meal and snack offerings will provide a tasty and healthy option for consumers.”
About Bush Brothers & Company
BUSH’S® is all about family, friends that feel like family, and a certain Secret Family Recipe. When you enjoy our beans (doesn’t matter if they’re Baked Beans, black beans, pinto beans, great northern beans…you get the picture), you can trust that they’re the very best. Because we wouldn’t serve your family anything less. Since we got our start more than 100 years ago in Chestnut Hill, Tenn., BUSH’S® has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That’s why, from mouthwatering Baked Beans to satisfying bean recipes, you’re cooking up the best with BUSH’S BEST®. For more information, visit www.bushbeans.com.
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder — the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), icon representation, manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.