TREE TOP FRUIT+WATER™ POUCHES – THIRST QUENCHING, LOW SUGAR INNOVATION PARENTS HAVE BEEN WAITING FOR - Food & Beverage Magazine
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TREE TOP FRUIT+WATER™ POUCHES – THIRST QUENCHING, LOW SUGAR INNOVATION PARENTS HAVE BEEN WAITING FOR

Starting this week, consumers can now find Tree Top Fruit+Water pouches for kids in select grocery stores.

The refreshing and hydrating Fruit+Water pouches are an exciting new addition to the single-serve lowsugar beverage category, brought to you exclusively by Tree Top, Inc. Made with 50% juice, Tree Top
Fruit+Water pouches contain more juice than many other drinks in the same category. These “juiced-up
water” pouches pack an ingredient list as simple as the name implies, crafted with fruit juice
concentrates and water, with natural flavors and Vitamin C. They deliver a real fruit taste kids will enjoy,
with 50% less sugar than average 100% juices, no high fructose corn syrup and no artificial colors or
flavoring. Nothing artificial.

“Knowing we’re owned by fruit growers, parents trust Tree Top and our quality fruit-based products”,
says Brooke Goodrich, Senior Product Manager at Tree Top. “Tree Top Fruit+Water pouches can give
parents peace of mind for healthy hydration on the go without the sugar overload. Kids will love the
natural fruit sweetness, not to mention the playful package designs!”

Consumers can now find Tree Top Fruit+Water pouches in select WinCo Foods and Albertsons stores.
They are offered in four flavors and sold in single-flavor 8-count cartons. Learn more about new Tree
Top Fruit+Water, here.

About Tree Top
Tree Top is a grower-owned cooperative owned by nearly 1,000 apple and pear growers. The
Cooperative was founded in 1960 in the heart of Washington’s apple country. Tree Top has led the way
in premium quality juices and apple sauce. With their fruit expertise and trusted sources of fruit, they
now produce the widest array of fruit-based products and solutions for consumers and for most of the
world’s leading food and beverage manufacturers.
Tree Top operates seven production facilities near the fruit in Washington, Oregon and California to
create healthful fruit products made from simple ingredients to the delight of consumers around the
world. To learn more, please visit www.TreeTop.com.

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