A new retail brand of food products from Martha Stewart being brought to the market with an initial, limited offering of products in late 2020, with the full launch set for Spring 2021
Marquee Brands LLC and Mediacast Holdings announce today the initial launch of Martha Stewart Kitchen (MSK), a new retail brand of frozen and prepared food products from Martha Stewart, which are being brought to the market by the newly formed MSK Foods LLC. The initial, limited offering from the line is currently comprised of 24 appetizers, side dishes, and desserts, that are being offered at grocery outlets throughout the Northeast and Midwest.
Initial offerings include a variety of beloved classics like Tomato Tartlets; Uncured Bacon, Onion & Cheese Tart; Pigs in a Blanket; Four Cheese Macaroni and Cheese; Martha’s Mother’s Mashed Potatoes with Cream Cheese; Apple Crisp; Carrot Cake; Double Chocolate Brownie and Peach & Apple Hand Pies. The full line of product offerings, which are set to launch nationally in Spring 2021, include additional appetizers and desserts, as well as entrées, side dishes and seasonal vegetables. Spices, seasonings and rubs, as well as baking mixes and pantry ingredients are also being developed.
“We are thrilled to bring to the marketplace a unique mix of ready-to-bake goods, all developed with Martha’s signature taste and touch,” said Carolyn D’Angelo Marquee Brands Home Division President. “We look forward to continuing to present a variety of products that offer both ease and exceptional quality.”
“The initial response from retailers and consumers alike has been so strong as we begin to introduce the first offerings from Martha Stewart Kitchen,” said Ken Venturi, CEO of Mediacast Holdings. “We could not be more excited to partner with Ms. Stewart and Marquee Brands on this major launch in food retail.”
Marquee Brands LLC and Mediacast Holdings, in partnership with MMI Market Solutions Inc., is offering the range of Martha Stewart Kitchen food products available for immediate distribution. Grocery outlets that are currently offering the initial selection of Martha Stewart Kitchen products include: Hannaford (185 locations throughout New England); Jewel Osco (175 locations in Chicago); Meijer (60 locations in Chicago); Woodman’s (17 locations) and King’s Balducci’s (27 locations).
For more information on Martha Stewart Kitchen products available for distribution, please contact Tom Gladfelter at MMI Market Solutions Inc. (http://www.mmimarketsolutions.com/)
About Marquee Brands
Marquee Brands is a leading global brand owner and marketer. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channel, geography and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engaging, impactful strategic planning, marketing, and e-commerce. http://www.marqueebrands.com. In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers across all media and merchandising platforms each month. Martha Stewart is the Founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and teacher. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.
About Mediacast Holdings
Mediacast Holdings invests in select high growth consumer facing products and services. The team and its strategic investors bring a unique combination of marketing, private equity, corporate and entrepreneurial experience to rapidly scale companies in its portfolio.