Today, Cutwater Spirits opens registration for its first annual Fridge Run to benefit the San Diego Food Bank, which takes place virtually on Saturday, January 23rd, and Sunday, January 24th. Actor Kevin McHale and comedian Sarah Colonna are joining Cutwater for the unprecedented race-from-home challenge by sharing footage of their “race day training routines” (to and from the fridge) on Instagram, all for a good cause. Cutwater Spirits is donating 100% of proceeds from Fridge Run race kits sold to The San Diego Food Bank. Those interested in participating in the lighthearted competition can purchase a race kit and register HERE.
Fridge Run participants are encouraged to enter the Cutwater Fridge Run Contest by sharing photos and video footage including training, race-preparations and their “most epic” weekend strides to the fridge on Instagram for a chance to win prizes including a fridge-full of Cutwater Spirits’ award-winning canned cocktails. Categories for the winner’s podium include Best in Show, Most Creative, Most Athletic, Best Music and/or Choreography and Best Fridge/Finish Line. Each post of race-related activity shared to Instagram tagging @CutwaterSpirits and #CutwaterFridgeRun #Contest counts as an entry to win. Entries are open starting today and will close on January 24th at midnight.
Cutwater Spirits is raising funds for the Food Bank through online sales of a $25 “race kit” which features a limited-edition Cutwater Fridge Run-branded athletic T-shirt, sweatband, tote bag, race bib and reusable water bottle. Additionally, direct donations can be made on the registration site. Through sales of the kits, Cutwater will provide at least 125,000 meals to the community through the San Diego Food Bank.
“Donations will be critical to the Food Bank since we are currently feeding nearly 600,000 people per month due to the pandemic and soaring need,” says Jacobs & Cushman San Diego Food Bank president & CEO James Floros. “We encourage the community to support Cutwater Spirit’s Fridge Run campaign to help raise vitally needed meals for our COVID-19 Response Programs.”
Last year, Cutwater Spirits donated and raised funds for the Food Bank to help the organization provide nearly 100,000 meals and much-needed hand sanitizer for distribution in San Diego County. The Fridge Run is a continued show of support for a long-time community partner to help the organization in a time of need when traditional events and fundraisers are scarce.