PUMA AND WHITE CASTLE SERVE UP LIMITED-EDITION COLLABORATION TO CELEBRATE WHITE CASTLE’S 100th BIRTHDAY - Food & Beverage Magazine

PUMA AND WHITE CASTLE SERVE UP LIMITED-EDITION COLLABORATION TO CELEBRATE WHITE CASTLE’S 100th BIRTHDAY

Global sports company PUMA is launching a special collaboration with White Castle, home of The Original Slider®, to help celebrate the restaurant and retail brand’s monumental 100th birthday. The all-new PUMA x White Castle collab borrows inspiration from White Castle’s iconic square Sliders and instantly recognizable packaging to transform classic PUMA silhouettes and apparel.

The collection features two footwear styles: the classic PUMA Suede and the Future Rider. Both silhouettes boast White Castle’s familiar blue-and-white color palette with striking blue accents, bright pops of orange, co-branded detailing, including images of the famous castle, and contrast stitching for a fresh, new look. 

The White Castle collection also includes a hoodie, shorts and various bold, co-branded graphic T-shirts.

Cravers can get their hands on the all-new PUMA x White Castle collection, retailing for $35 to $90, starting June 25 at PUMA.com, at the PUMA NYC flagship store and in store and online at the Foot Looker Inc. family of brands, including Foot Locker, Champs, Footaction and Eastbay.

PUMA will be releasing a second PUMA x White Castle collection in September. More details will be available soon.