Sugar Factory American Brasserie Las Vegas Opens at the Harmon Corner Retail Center - Food & Beverage Magazine

Sugar Factory American Brasserie Las Vegas Opens at the Harmon Corner Retail Center

Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, will open its doors at its new Las Vegas location at the Harmon Corner Retail Center, located on the 50-yard line of the famed Las Vegas Strip, a unique destination with retail, restaurants, and shops for all ages on Wednesday, Sept. 1. The family-friendly, world-famous celebration destination known for its sweets and treats will have three stories of indoor and outdoor seating, a walk-up goblet bar accessible from the pedestrian bridge on Las Vegas Blvd and Harmon Ave, a whimsical candy retail store, and a fully operable, candy dots rock climbing wall.

 

Sugar Factory is celebrating the grand opening in more ways than one. The festivities will kick off on Friday, Sept. 3 with an appearance from 50 Cent to launch his Candy Shop goblet which was designed and tasted by 50 Cent himself. The festivities will continue with two nights of events on Sept. 18 hosted by Scott Disick and Sept. 19 hosted by “Jersey Shore” DJ Pauly D.

“We’re thrilled to be opening the doors of our newest Las Vegas location with a lineup of celebrities and friends that have been incredible partners to Sugar Factory over the years,” said Charissa Davidovici, owner. “The new location is sure to blow everyone away; from the photo op walls to the staff, every element of Sugar Factory is designed to give guests a memorable experience from the moment they walk in to the moment they leave.”

 

The perfect destination for families, celebrations and so much more, Sugar Factory is the top spot for bachelorettes, birthday parties, or simply a fun day out. The 14,000-square-foot restaurant will feature 230 seats indoors, a 36-seat entry-level bar, a 30-seat carousel bar on the mezzanine level, and a 30-seat outdoor patio fitted with fire pits that overlook the Las Vegas Strip. Upon entering, diners will be greeted by a specialty goblet bar with the second-floor dining room above, carousel bar, and outdoor patio. On the third level, guests will find a large indoor dining room, a candy store featuring more than 500 types of candy, and a spectacular candy dots rock climbing wall. In addition to the endless candy options, guests can choose from two glass cases filled with homemade ice cream and gelato, milkshakes, fresh homemade pastries, and coffee selections.

Throughout the restaurant, diners will find Sugar Factory’s over-the-top, Instagrammable decor, including a lifesize flower wall with neon artwork that lines the gold staircase; a 25-foot 3D candy heart wall with sayings like “Viva Las Vegas,” “Vegas Baby,” and “soulmate” on the exterior of the first floor; LED screens; the instantly recognizable floor-to-ceiling dot wall that also serves as a rock climbing wall; and a glamorous dining space fitted with luxurious red velvet chairs and booths making this one of the most Instagrammable restaurants on the Strip.

 

The restaurant’s bar seats provide full menu service in addition to serving Sugar Factory’s signature, oversized smoking candy goblets. Guests can also enjoy celebrity-approved goblets like the Watermelon Mojito featuring Pitbull’s Voli 305 vodka; Bruno Mars’ Watermelon Pina Colada and Mai Tai made with SelvaRey Rum; Nick Jonas’ and John Varvatos’ Strawberry Cadillac Reposado Margarita made with Villa One Tequila; and The Drake, crafted with his Virginia Black Whiskey. Newly added to the menu, guests can also enjoy 50 Cent’s The Candy Shop goblet made with his Branson Cognac; Travis Scott’s Strawberry Hustle featuring his Cacti spiked seltzer; or The Rock’s Soul Man goblet crafted with his Teremana Tequila.

“For many years we have worked with the Sugar Factory team on other developments on the East Coast and enjoyed great success,” said Brett Torino, managing partner. “Considering our long-standing relationship, we are thrilled to have the number one Instagrammed restaurant in the United States as an anchor for the ongoing development of the Harmon Corner Retail Center.”

 

Sugar Factory’s new Las Vegas location will be located at the Harmon Corner, 3717 S Las Vegas Blvd, Las Vegas, NV 89109. To keep up with Sugar Factory and find more information, please visit sugarfactory.com or follow them on Instagram, Facebook and Twitter.