White Castle’s ‘Crave ClutchTM’ Comes in Clutch for Smaller Gatherings with Friends and Family - Food & Beverage Magazine

White Castle’s ‘Crave ClutchTM’ Comes in Clutch for Smaller Gatherings with Friends and Family

A year after its launch, White Castle’s Crave Clutch has proven to be a popular addition to the brand’s lineup of iconic packaging. Customers have embraced the colorful carryout box, which holds 20 Sliders, because it’s an ideal size for family meals and smaller friend gatherings that have been so common during the COVID-19 pandemic.   

In honor of the one-year anniversary of the launch of the Crave Clutch, White Castle is giving customers $4 off of White Castle’s Share-A-Meal #9, which includes 20 Original Sliders in a Crave Clutch and four small French fries. To receive this limited-time offer, orders must be placed through Craver Nation® in the White Castle app.

“We rolled out the Crave Clutch last August, and it has really appealed to our Cravers. I think they’ve responded so enthusiastically because it’s just the right size to share with a few friends or family members,” said Jamie Richardson, vice president at White Castle. “With the Delta variant increasing, many consumers continue to avoid large get-togethers. So the Crave Clutch remains a perfect solution for smaller groups.”

White Castle, America’s first fast-food hamburger chain and inventor of carryout, debuted the Crave Clutch in August 2020. It was the first new packaging since White Castle introduced the 100-count Crave Crate in 2004. Holding 20 Sliders of any variety, the easy-to-carry Crave Clutch sits nicely between the classic 10 Sack and the 30-Slider Crave Case.

White Castle has long been known for its innovative packaging, dating all the way back to 1927 when founder Billy Ingram came up with the concept of carryout food and created a bag so customers could buy Sliders by the sack. In 1931, White Castle started using individual boxes to package its steam-grilled goodness on a bun. Seventy years later, in 2001, White Castle introduced the Crave Case, a box of 30 Sliders to feed a hungry crowd. The Crave Crate came along in 2004, holding 100 hot-and-tasty Sliders and providing an easy way to transport and share them. White Castle fans have always engaged with the packaging. Slider boxes, for example, double as stackable blocks, and the Crave Case has been used as carry-on luggage!