BRAND Napa Valley Recruits Industry Veteran

BRAND Napa Valley Recruits Industry Veteran Elizabeth Vianello to Director Role

HELENA, CA (May 18, 2015)—BRAND Napa Valley, a well-respected 12-acre vineyard situated on Prichard Hill, announces today the addition of Elizabeth Vianello as Director. In this role, Vianello will work alongside the BRAND team members and proprietors, Ed Fitts and Deb Whitman, assuming responsibility for the development and execution of BRAND Napa Valley’s day-to-day operations as well as taking the lead in developing a signature hospitality program to showcase the boutique winery’s spectacular estate and critically acclaimed Cabernet Sauvignon.

BRAND Napa Valley Recruits Industry VeteranWith more than 25 years of management experience in the food and wine industry, Vianello’s career began in the restaurant industry where she cut her teeth under the direction of Chef Thomas Keller during the first years of the French Laundry and Bouchon in Yountville. Raised in the Napa Valley, Elizabeth’s early exposure to elite hospitality eventually led back to wine. She gained the respect of her peers and colleagues in managing roles at esteemed local and international properties including Gemstone, Carteirra and the Alejandro Bulgheroni Estate.

“Elizabeth’s sparkling reputation throughout Napa Valley – and the food and wine industry coupled with her longstanding relationship with our winemaker, Philippe Melka made her a natural choice for BRAND,” said Ed Fitts and Deb Whitman. “At BRAND Napa Valley, it’s always been our goal to produce exclusive wines that showcase the passion of our exceptional team, and we’re confident that Elizabeth will help us craft a unique experience that is in keeping with our vision of a luxurious but approachable Napa Valley experience.”

“BRAND is such a terrific addition to the extraordinary collection of wineries on Pritchard Hill and I am thrilled to be working once again with Philippe Melka and the rest of the team to showcase and share such an outstanding example of Napa Valley Cabernet Sauvignon,” said Vianello. “With a highly anticipated fourth vintage just released I look forward to building on BRAND’s already outstanding track record.”

About BRAND Napa Valley

Perched high above the cloud line, BRAND Napa Valley calls the iron-rich volcanic soil of Pritchard Hill home. With soaring views of Lake Hennessey and San Pueblo Bay, this 110-acre estate features 12 acres of primarily Cabernet Sauvignon grapes, meticulously planted according to the specifications of celebrated winemaker Philippe Melka. A boutique, high-end winery designed from the ground up to highlight the serenity and beauty of a truly coveted destination, the intimate team at BRAND Napa Valley is passionate about doing things right – from each vine’s first cutting to uncorking a bottle amongst family and friends. Available almost exclusively through a mailing list, BRAND Napa Valley’s highly anticipated releases are in great demand. Learn more or inquire about joining the BRAND mailing list at