COOKING REVOLUTIONIZED: DOROT GARDENS® UNVEILS REBRAND AND INTRODUCES “POP. DROP. DONE” FRESH-FROZEN HERBS

Dorot Gardens®, a brand under the Kayco Beyond division, announces a transformative rebrand initiative. The company unveils a sleek new identity alongside its groundbreaking culinary concept—”Pop. Drop. Done.”—featuring fresh, flash-frozen garlic and herbs. This introduces the most significant evolution of the Dorot Gardens brand since the launch of its notable purple package in 2017.

Crafted in collaboration with Chase Design Group, the rebrand aims to rejuvenate Dorot Gardens’ appeal to home cooks worldwide. Vibrant packaging hues and compelling messaging underscore the brand’s ethos encapsulated in “Pop. Drop. Done.” “The new Dorot Gardens branding now has larger, more prominent flavor callouts and individual colors assigned to each flavor!  The new package will ensure consumers pick the right flavor to avoid making a flavor mistake so they can use the different flavors hassle-free,” says Laura Morris, Marketing Director of Dorot Gardens. The rebranding objective is to entice anyone who cooks and eats into the kitchen by demonstrating the Dorot Gardens unparalleled ease, quality, and convenience with pre-portioned flash-frozen garlic and herbs, eliminating the need for chopping or measuring while delivering garden-fresh flavors at a moment’s notice. Dorot Gardens strives to simplify the kitchen experience, saving time and guesswork from chopping and measuring and making it easy for the consumer to store and utilize high-quality ingredients with less prep and waste.

The rebrand elements will be integrated across all product SKUs and serve as the cornerstone of a revamped website, in-store displays, digital and social media campaigns, and advertisements.

The bold rebrand and revamped packaging will offer home cooks a kitchen shortcut to elevate their culinary creations using Dorot Gardens’ effortless convenience and premium quality. “We wanted the new packaging and brand assets to convey clearly: Dorot Gardens is revolutionizing cooking, ensuring richer, fresher flavors and aromas. We are confident that the new packaging will ‘pop’ off the freezer shelves into the consumer’s carts,” adds Laura Morris.

“Our goal for the Dorot Gardens rebrand was to give it a modern, gourmet feel that is visually engaging, even behind freezer doors.  The food forward photography along with the bright and warm color palate elevates the ingredients with the goal of making Dorot more accessible to all home cooks while highlighting the key benefits of simplified revolutionary cooking,” says Jon Arriaza, Creative Director, Chase Design Group.

Dorot Gardens has perfected the art of preserving the essence of fresh herbs such as basil, ginger, and garlic. Each herb is captured at its peak through its cutting-edge flash-freezing process, ensuring vibrant flavors and aromas are sealed. This method guarantees that home cooks can savor the taste of freshly picked herbs year-round without the hassle of peeling, chopping, or dealing with wilted leaves. Dorot Gardens meticulously selects the finest ingredients, growing top-quality garlic and herbs, which are then washed, peeled, chopped, flash-frozen, and pre-portioned for easy use, infusing dishes with garden-fresh flavor effortlessly, saving time on preparation and cleanup.

The Dorot Gardens rebrand promises to showcase an innovative cooking method that saves time and enhances dishes with a burst of fresh flavors. Bid farewell to bland, dried spices and embrace the art of cooking with Dorot Gardens – where convenience meets uncompromising taste, making this an irresistible purchase.

Dorot Gardens’ frozen herbs and garlic streamline the cooking process, creating delicious and nutritious meals at home with minimal effort. The current Dorot Gardens lineup includes Crushed Garlic, Crushed Ginger, Chopped Basil, Sautéed Glazed Onions, Chopped Cilantro, Crushed Turmeric, Chopped Parsley, and Chopped Dill, each perfectly portioned in innovative trays, making flavoring food as simple as a quick ‘pop’ of the tray. As dried and jarred herbs lose a portion of their flavor and nutrition, Dorot Gardens ensures that anyone can enjoy the benefits of fresh herbs without the commitment of growing them or the hassle of preparing them. Plus, with a two-year shelf life, even out-of-season ingredients maintain their freshness.

 

About Dorot Gardens:

Dorot Gardens products are Vegan, OU Kosher, Halal, and Non-GMO verified. Specializing in the development, production, and marketing of frozen seasoning products worldwide, the company was founded in 1992 on Kibbutz Dorot (an agricultural community) in southern Israel. With over 3,500 acres of field crops – garlic and herbs – the kibbutz picks, chops, packages, and freezes these ingredients using a unique fast-freeze process, preserving their taste, freshness, and nutritional value. Over the years, the company has grown to become Israel’s largest supplier of fresh frozen seasoning products. Dorot Gardens is now part of the Kayco Beyond Family.