By Michael Politz, Publisher Food & Beverage Magazine
Curtis “50 Cent” Jackson has long been a master of reinvention. From global hip-hop domination to producing award-winning television and film franchises, Jackson has evolved from artist to architect—building an empire that spans entertainment, business, charitable pursuits, and now, luxury spirits.
His rise from chart-topping rapper to global entertainment powerhouse is nothing short of legendary. Fresh off one of the highest-grossing hip-hop tours in history—where he sold out stadiums across the world—Jackson has once again proven that his influence extends far beyond the stage.
In Shreveport, Louisiana, he’s leading a creative renaissance with the launch of his state-of-the-art G-Unit Studios Louisiana, a powerhouse for film, television, and cultural innovation.
Under his award-winning G-Unit Film & Television banner, Jackson has built a storytelling empire responsible for redefining legacy television and streaming. With over 40 projects currently in development across 13 different networks, two major motion pictures set to hit theaters this year, and the launch of his new FAST channel, 50 Cent Action, Curtis “50 Cent” Jackson continues to dominate every arena he enters.
Jackson’s wholly owned premium wine and spirits company, Sire Spirits, has translated his signature ambition and precision into the world of fine Cognac and Champagne. His latest masterpiece release, in partnership with Lalique, is the Branson 505 Edition Cognac. Pairing Cognac aged for more than a century in a hand-crafted and numbered Lalique crystal carafe marks a defining moment in his evolution from cultural icon to luxury art curator and tastemaker.
Available by invitation only and priced at $25,000, access to the Branson 505 begins with a $5,000 donation to Jackson’s G-Unity Foundation. The charitable tie-in reinforces Jackson’s philosophy that true success blends wealth, artistry, and purpose. Only 505 bottles exist worldwide, each representing the perfect balance between craftsmanship, exclusivity, and conscious luxury.
Sire Spirits: Heritage, Innovation, and Conscious Capitalism
Solely owned by Jackson, Sire Spirits is built on the principles of quality, authenticity, and empowerment. Its two signature brands—Branson Cognac and Le Chemin du Roi Champagne—merge old-world expertise with modern innovation.
“Sire Spirits is a bridge between French heritage, the American dream, and my strong belief in conscious capitalism,” Jackson explains. “Every bottle represents excellence, aspiration, and giving back.”
Crafted in partnership with France’s most respected houses, Sire Spirits has elevated both the Cognac and Champagne categories, offering hospitality professionals an unparalleled blend of prestige and purpose.
The 505 Edition: A Legacy in Crystal and Cognac
In partnership with Silvio Denz, Executive Chairman of Lalique, Jackson has created a masterpiece of art and spirit. The Branson 505 Edition combines 200 eaux-de-vie from the Grande Champagne cru, with some aged over a century in Limousin oak barrels.
Each bottle is hand-engraved, numbered, and presented in a bespoke Lalique crystal decanter, housed in a custom luxury case.
To acquire one, collectors make a $5,000 donation to the G-Unity Foundation, followed by a $20,000 purchase, totaling $25,000. Each owner becomes part of the exclusive 505 Society, which includes:
· A handmade Lalique art piece and a digital NFT
· Personalized welcome messages from Curtis Jackson and Silvio Denz
· Invitations to private concerts, sporting events, and Lalique experiences
· Priority access to future limited-edition collaborations
For Jackson, the 505 Edition embodies “the bridge between heritage and ambition—between doing well and doing good.” It’s not simply a spirit; it’s a statement.
Branson Cognac: The Spirit of Mastery
Every bottle of Branson Cognac celebrates centuries of French craftsmanship, curated for modern luxury enthusiasts:
- VS Phantom – A blend from Borderies and Fins Bois, rich with vanilla and dried fruit. Three time PR%F Awards Double Gold in Taste and Design
- VSOP Royal – Balanced and powerful; Double Gold and “Cognac of the Year” at Bartender Spirits Awards.
- VSOP Grande Champagne – 100% Grande Champagne grapes, distilled in 1800s pot stills; Double Gold Pr%f Award in Taste and 100 % perfect score Century Award Pr%f Award for outstanding design
- XO Grande Champagne – Aged up to 25 years; deep, complex, and elegant. Gold Medal, San Francisco World Spirits Competition.
Each expression reflects Branson’s ethos: meticulous sourcing, generational expertise, and luxury without compromise.
Le Chemin du Roi: Champagne Fit for a King
Meaning “The King’s Path,” Le Chemin du Roi Champagne mirrors Jackson’s relentless pursuit of excellence. Every cuvée rests at least four years on lees—over three times the legal minimum—for an unmatched balance of finesse and richness.
• Brut Reserve – Notes of crisp green apple and toasted brioche; designed for refined hospitality and celebratory toasts.
• Brut – Chardonnay-driven, aged four years; Double Gold and Best in Show, Houston Livestock Rodeo Wine Competition.
• Brut Rosé – Aromas of strawberry and blackcurrant with subtle mint and almond; Platinum, “Best Sparkling Rosé,” Critics Challenge 2023.
• Blanc de Blancs Collection Privée – 100% Chardonnay from the 2000 vintage, aged over a decade; only 993 bottles exist.
Every bottle of Le Chemin du Roi captures Jackson’s spirit—elegant, disciplined, and destined for greatness.
For restaurants, bars, and hotels, Sire Spirits offers more than prestige—it’s a profit driver and a storytelling tool that resonates with today’s discerning clientele.
Strategic Partnerships
- Landry’s Hospitality Group: National rollout across fine dining and cocktail activations.
• Caesars Entertainment: Resort-level collaborations at Caesars Palace in Las Vegas and Atlantic City.
• Professional Sports Partnerships: The Houston Astros and Vegas Golden Knights celebrated their championship victories with Le Chemin du Roi.
Every bottle purchased, poured, or displayed tells a story of artistry, ambition, and giving back—a combination that few luxury brands can authentically claim.
Curtis “50 Cent” Jackson has achieved what few ever do: he has turned vision into legacy. With Sire Spirits, he’s redefined what it means to be a multihyphenate—merging art, business, and philanthropy into one seamless empire.
The Branson 505 Edition by Lalique is more than a collector’s Cognac; it’s a symbol of excellence, empowerment, and enduring influence.
Because for Jackson, success isn’t just about what’s in the glass—it’s about what it stands for.
Luxury. Legacy. Leadership.
