Dole Food Company, the premium, farm-fresh brand that enhances lives with delicious high-quality fruits and vegetables, is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.
For generations the DOLE brand has represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups.
Consumers continue to shift their focus to living healthier and adopting new dietary habits, such as eating more fresh, natural, plant-based and wholesome foods. In this growing health-conscious eating space, no brand is better positioned than Dole to extend into the complementary food products that provide consumers the delicious, better-for-you options they seek.
Categories available for licensing globally include plant-based novelties and desserts, herbs, salad dressings, sauces and marinades, baked goods, and snacks, among others.
“Dole is a brand with deep roots, supporting people making healthier nutrition choices on a daily basis,” stated Xavier Roussel, Chief Marketing and Sustainability Officer of Dole Food Company. “We are also committed to continuously improving our environmental and social impact which is equally important to sustainability-conscious shoppers.”
Allison Ames, President and CEO of Beanstalk, said, “We are delighted to work with Dole, a trusted global leader in fresh produce. Dole’s relevance to consumers is more meaningful today than ever. With the continuing and growing trend toward healthier, fresh and plant-based foods, new Dole-branded licensed products will provide delicious options to support consumers’ better-for-you dietary choices and healthier lifestyles.”
Dole sells and distributes its high-quality fresh fruit and vegetable products in more than 80 countries, marketing 180 products throughout its network in North America, Europe, Latin America, South Africa and Dubai.
About Dole
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education. For more information, please visit www.dole.com.
Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
