It’s Official! The OREO Wonder Vault Reveals Filled Cupcake Flavored OREO Cookies

It’s Official! The OREO Wonder Vault Reveals Filled Cupcake Flavored OREO Cookies

It’s Official! The OREO Wonder Vault Reveals Filled Cupcake Flavored OREO Cookies as the Next Limited Flavor

The OREO Wonder Vault is a creative expression of the epicenter of cookie exploration at OREO. Some fun facts:

  • We look for inspiration wherever we can find it—from Wonderfilled interpretations of classic childhood treats to new and unexpected creations—and we are always listening to what consumers are saying about OREO!
  • As many as 50 prototype flavors and more than 100 additional ideas can be in the Wonder Vault at any time
  • Usually 12-18 months of creation, including monthly tastings, get us to the perfect, delicious flavor but some flavors spend years in the Vault before they are ready for release
  • We make our initial prototypes by hand. Once we feel confident in the flavor, we create a batch in our bakery and the process goes from there with taste tests along the way.
  • We try every flavor of crème coming out of the vault on both chocolate and golden cookies to get to the just-right combination, and we are always experimenting with new ideas to make sure we deliver the most delicious treat possible.
  • The limited edition process never stops; we have lots of flavor ideas just waiting to make their way to the world.