“We are honored that shoppers have chosen the CoolerPack as Product of the Year for Consumer Innovation in the beer category,” says Katharine Preville, Heineken Brand Manager at HEINEKEN USA. “We can think of no higher praise for our efforts at innovation than to be recognized by shoppers who buy Heineken and who appreciate the convenience that this pack provides,” Preville continued. “Joining the ranks of past winners who represent some of the most valued consumer products brands in the world is validation that we put the shopper first in the products and packages we bring to market.”
Winners of the award, which includes key measures of product satisfaction and purchase interest, have seen a significant increase in sales from the recognition. According to the Kantar research, winners outpace category sales growth by 38.1%, consumers are 36% more likely to believe an ad, and are 44% more interested in purchasing a product, featuring the Product of the Year logo. HEINEKEN USA says it plans to showcase the award in advertising and promotional communications and on in-store POS materials throughout the year.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.